Work

How Companies are Implementing Social Customer Relationship Management: Insights From Two Case Studies

Year: 2013

Type: conference-paper

Source: Bled eConference

Authors: Olaf Reinhold, Rainer Alt

Institution: Leipzig University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2238166165

FWCI: 13.26

Cites: 23

Cited by: 21

Related to: 10