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Valeria Penttinen

Observed names: Penntinen, Valeria, Penttinen, Valeria
ORCID: 0000-0002-7934-0547
Observed ORCID: 0000-0002-7934-0547
OpenAlex ID: A5005923591
Virtual influencer marketing: the good, the bad and the unreal
2023 · Simone Lykke Tranholm Mouritzen, Valeria Penttinen, et al. · European Journal of Marketing · 266
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
2022 · Valeria Penttinen, Robert Ciuchita, et al. · Journal of Interactive Marketing · 81
Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity
2022 · Robert Ciuchita, Gustav Medberg, et al. · Journal of service management · 32
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Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships
2023 · Valeria Penttinen · Journal of Business Research · 24
Perfect imperfection: Vulnerability in influencer communications on social media
2025 · Valeria Penttinen · Journal of Marketing Management · 13
Let me deinfluence you! The impacts of deinfluencing content
2026 · Valeria Penttinen, Robert Ciuchita, et al. · Journal of the Academy of Marketing Science · 9
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Social Media Marketing: The Opportunities and Challenges of Paid, Owned, and Earned Media
2022 · Valeria Penttinen, Robert Ciuchita · SAGE Publications Ltd eBooks · 6
Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications
2024 · Valeria Penttinen, Simone Lykke Tranholm Mouritzen, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 4
Shared analytical capabilities in business networks
2022 · Valeria Penttinen, Johanna Frösén · Industrial Marketing Management · 3
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Impacts of #deinfluencing on Social Media
2024 · Penttinen, Valeria, Ciuchita, Robert, et al. · 1
Deinfluencing the Influenced: Counter-Persuasion in Social Media Feeds
2026 · Penttinen, Valeria, Ciuchita, Robert, et al.
Cracking the AI Code: Understanding the Boundaries of AI-Driven Promotions in Consumer-Packaged Goods
2026 · Valeria Penttinen, Magnus Hultman, et al. · Hawaii International Conference on System Sciences (HICSS)
Imperfectly Perfect: Human-Likeness, AI Disclosure, and Consumer Engagement with Virtual Influencers
2026 · Ivanova, Ekaterina, Munnukka, Juha, et al. · Jyväskylä University Digital Archive (University of Jyväskylä)
How deinfluencing content rebuilds trust in influencer marketing
2026 · Valeria Penttinen
Swipe Left on the Hype: Exploring the Impacts of #Deinfluencing
2025 · Penttinen, Valeria, Ciuchita, Robert, et al.
Engage or Not to Engage: The Virtual Influencer Marketing Perspective
2025 · Ivanova, Ekaterina, Munnukka, Juha, et al. · Jyväskylä University Digital Archive (University of Jyväskylä)
Analytical Capabilities and Firm Performance in Business Networks
2023 · Valeria Penttinen, Johanna Frösén · Global Fashion Management Conference
Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications
2023 · Penntinen, Valeria, Mouritzen, Simone Lykke Tranholm; id_orcid 0000-0002-5448-1255, et al.
Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data
2019 · Valeria Penttinen, Johanna Frösén
Works count: 21
Citation count: 439
H-index: 6
I10-index: 5
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