Work

Social Media Marketing: The Opportunities and Challenges of Paid, Owned, and Earned Media

Year: 2022

Type: book-chapter

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781529782493.n15

Authors: Valeria Penttinen, Robert Ciuchita

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4286655865

FWCI: 4.621

Cites:

Cited by: 6

Related to: 10