Author

Anshu Rani

Observed names: A Jesintha Rani, Rani, Anshu

Institution: REVA University

Observed institution: REVA University

ORCID: 0000-0001-9459-5604

Observed ORCID: 0000-0001-9459-5604

OpenAlex ID: A5006458412

Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 Pandemic

2021 · Anshu Rani, H. N. Shivaprasad · DECISION · 31

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Examining the Effect of Electronic Word of Mouth (ewom) Communication on Purchase Intention: a Quantitative Approach

2022 · Anshu Rani, Mercy Toni, et al. · Journal of Content Community and Communication · 20

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Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers

2022 · Anshu Rani, Arijit Roy, et al. · International Journal of Online Marketing · 20

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Determinants of Electronic Word of Mouth Persuasiveness a Conceptual Model and Research Propositions

2018 · Rani, Anshu, H N Shivaprasad · 16

Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model

2018 · Anshu Rani, H. N. Shivaprasad · Advances in human resources management and organizational development book series · 14

A Bibliometric Analysis on Business and Management Research During COVID-19 Pandemic: Trends and Prospects

2023 · Anshu Rani, Pavithra Salanke · 7

Determinants of Customer Engagement in Electronic Word of Mouth (eWOM) Communication

2021 · Anshu Rani, Urmila Itam, et al. · Advances in marketing, customer relationship management, and e-services book series · 7

Social Customer Relationship Management (S-CRM)

2022 · Ruchika Sharma, Anshu Rani, et al. · Advances in marketing, customer relationship management, and e-services book series · 6

Building Web-Analytics system to Measure Perceived Source Credibility in Electronic Word of Mouth Communication

2020 · Shivaprasad H N, Anshu Rani · International Journal of Information Systems and Social Change · 5

An Empirical Analysis of Receiver's Psychological Characteristics in eWOM Engagement

2022 · Anshu Rani, Shivaprasad H. N. · International Journal of Cyber Behavior Psychology and Learning · 4

Dynamics of User-Generated Content in Industry 4.0

2023 · Anshu Rani, Ruchika Sharma, et al. · IGI Global eBooks · 3

Examining the effect of social entrepreneurship on organizational sustainability of social enterprise: a quantitative evidence from emerging markets

2026 · Anshu Rani, Pavithra Salanke, et al. · Journal of Entrepreneurship in Emerging Economies · 2

A Study on PAYTM Usage and Problems Faced among the Employees of XYZ Company Ltd.

2018 · Anshu Rani · International Journal of Engineering and Management Research · 2

Consumer preferences towards fabric bags vs polythene bags

2017 · Anshu Rani · International journal of research in social sciences · 1

Machine Learning for Evaluating the Mediating Effect of Entrepreneurial Culture on Higher Education Social Responsibility and Business Sustainability

2025 · A Jesintha Rani · Journal of Informatics Education and Research

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Unveiling the Factors of Women Entrepreneurs on Social Media to Achieve Enterprise Sustainability

2025 · Anshu Rani, Vichitra Somshekar, et al. · CRC Press eBooks

Tourists’ Virtual Experiences to Create Sustainability: A Conceptual Model and Propositions

2024 · Anshu Rani, Ruchika Sharma, et al. · Tourism, hospitality & event management

Receiver Psychological Characteristics and Electronic Word of Mouth Effectiveness--Model

2022 · Anshu Rani, H. N. Shivaprasad · PsycTESTS Dataset

Operationalizing the construct of Social Entrepreneurship orientation during COVID-19

2021 · Anshu Rani, Pavithra salanke Salanke, et al. · SPAST Abstracts

Factors Influencing Public Service Advertising in Varanasi City: An Exploration

2019 · Krishna Pal Singh, Anurag Singh, et al.

Retailing Strategies for Customer Satisfaction: Comparative Study of More and Food World

2012 · Anshu Rani · International Journal of Research in Commerce and Management

Works count: 21

Citation count: 138

H-index: 7

I10-index: 5