Work

An Empirical Analysis of Receiver's Psychological Characteristics in eWOM Engagement

Year: 2022

Type: article

Study design: Observational Study

Source: International Journal of Cyber Behavior Psychology and Learning

DOI: 10.4018/ijcbpl.298686

Authors: Anshu Rani, Shivaprasad H. N.

Institution: REVA University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4226446041

FWCI: 0.554

Cites: 65

Cited by: 4

Related to: 10