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Gourav Roy

Observed name: Gourav ROY
ORCID: 0000-0003-0356-1789
Observed ORCID: 0000-0003-0356-1789
OpenAlex ID: A5007421285
AI-driven banking services: the next frontier for a personalised experience in the emerging market
2022 · Jagdish N. Sheth, Varsha Jain, et al. · International Journal of Bank Marketing · 196
DeepRacer: Autonomous Racing Platform for Experimentation with Sim2Real Reinforcement Learning
2020 · Bharathan Balaji, Sunil Mallya, et al. · Proceedings - IEEE International Conference on Robotics and Automation/Proceedings · 142
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Machine learning in the real world
2016 · Vineet Chaoji, Rajeev Rastogi, et al. · Proceedings of the VLDB Endowment · 23
Role of Artificial Intelligence in Gamification for the Emerging Markets
2022 · Gourav Roy, Varsha Jain · Emerald Group Publishing Limited eBooks · 10
Sociable Gamification and Social Media Promotions: Personalization of Social Media Promotions Through Strategic Views
2025 · Gourav Roy, Varsha Jain, et al. · Journal of Promotion Management · 7
Data Processing and AI-Technology Integration for Personalized Services
2023 · Gourav Roy, Varsha Jain, et al. · Springer eBooks · 3
Discovering AI-Driven Services for Service Wellbeing: An Insider Perspective: An Abstract
2023 · Jagdish N. Sheth, Varsha Jain, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
How to Make Place Branding Content Viral in Pre and Post-Pandemic Situations Through Instagram?
2022 · Gourav Roy, Varsha Jain · Springer eBooks · 2
Developing the Framework to Understand the Process of Artificial Intelligence-Empowered Gamification in Global Firms
2025 · Gourav Roy, Varsha Jain · Emerging issues in international business and global strategy · 1
New Frontiers in Artificial Intelligence for Digitised Services: Implications for International Business
2024 · Gourav Roy, Amrita Chakraborty · FOCUS Journal of International Business · 1
Machine Learning (ML) in the Real World
2016 · Gourav Roy, Rajeev Rastogi, et al. · 1
Understanding Online Food Communities and Consumption Patterns in the Pandemic Through Netnography
2023 · Amrita Chakraborty, Gourav Roy · Preprints.org
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Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement.
2023 · Gourav Roy · Preprints.org
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Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement
2023 · Gourav Roy, Amrita Chakraborty · Preprints.org
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Works count: 15
Citation count: 389
H-index: 5
I10-index: 4
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