Work

Sociable Gamification and Social Media Promotions: Personalization of Social Media Promotions Through Strategic Views

Year: 2025

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2025.2466606

Authors: Gourav Roy, Varsha Jain, Abhishek Behl

Institution: Keele University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408083501

FWCI: 5.181

Cites: 70

Cited by: 7

Related to: 10