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Author

Sandy Bulmer

Observed names: Bulmer, S., Sandy L. Bulmer
Institution: Massey University
ORCID: 0000-0002-4475-1469
Observed ORCID: 0000-0002-4475-1469
OpenAlex ID: A5007427212
The social significance of AI in retail on customer experience and shopping practices
2021 · Simon Moore, Sandy Bulmer, et al. · Journal of Retailing and Consumer Services · 150
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Exploring the adoption of self-service checkouts and the associated social obligations of shopping practices
2018 · Sandy Bulmer, Jonathan Elms, et al. · Journal of Retailing and Consumer Services · 125
Visual Rhetoric and Global Advertising Imagery
2005 · Sandy Bulmer, Margo Buchanan‐Oliver · Journal of Marketing Communications · 122
Sustainability, brand authenticity and Instagram messaging
2024 · Sandy Bulmer, Nitha Palakshappa, et al. · Journal of Business Research · 109
Insights into interpreting integrated marketing communications: A two‐nation qualitative comparison
2007 · Lynne Eagle, Philip J. Kitchen, et al. · European Journal of Marketing · 81
Meaningless or meaningful? Interpretation and intentionality in post‐modern communication
2004 · Sandy Bulmer, Margo Buchanan‐Oliver · Journal of Marketing Communications · 43
Consumer Value in Complementary and Alternative Medicine (CAM) Health Care Services
2014 · Sarah Dodds, Sandy Bulmer, et al. · Australasian Marketing Journal (AMJ) · 38
Experiences of Brands and National Identity
2010 · Sandy Bulmer, Margo Buchanan-Oliver · Australasian Marketing Journal (AMJ) · 37
Exploring the link between obesity and advertising in New Zealand
2004 · Lynne Eagle, Sandy Bulmer, et al. · Journal of Marketing Communications · 33
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Incorporating visual methods in longitudinal transformative service research
2018 · Sarah Dodds, Sandy Bulmer, et al. · Journal of Service Theory and Practice · 30
Co-creating sustainability: transformative power of the brand
2024 · Nitha Palakshappa, Sandy Bulmer, et al. · Journal of Marketing Management · 27
Advertising across Cultures: Interpretations of Visually Complex Advertising
2006 · Sandy Bulmer, Margo Buchanan-Oliver · Journal of Current Issues & Research in Advertising · 27
Evidence of IMC in social marketing
2011 · Jacinta Hawkins, Sandy Bulmer, et al. · Journal of Social Marketing · 24
Marketing communications implications of children's new electronic media use: a survey of parental opinions and perceptions
2003 · Lynne Eagle, Sandy Bulmer, et al. · Journal of Marketing Communications · 18
Transformative advertising: well-being Instagram messaging
2024 · Sarah Dodds, Nitha Palakshappa, et al. · Journal of Consumer Marketing · 16
Exploring consumers’ experiences of spiritual value in healthcare services
2018 · Sarah Dodds, Sandy L. Bulmer, et al. · Social Responsibility Journal · 15
A systemic view of sustainable consumption behaviour in the context of disruption
2025 · Alexandra Ganglmair-Wooliscroft, Sandy Bulmer, et al. · Journal of Marketing Management · 10
Cause for pause in retail service: a respond, reimagine, recover framework
2022 · Nitha Palakshappa, Sarah Dodds, et al. · Journal of Services Marketing · 10
Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications
2004 · Lynne Eagle, Sandy Bulmer, et al. · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 9
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Contextualising brand consumption experiences: a multi-modal enabling technique
2014 · Sandy Bulmer, Margo Buchanan-Oliver · Qualitative Market Research An International Journal · 7
Violence, values, and the electronic media environment
2002 · Lynne Eagle, Anne de Bruin, et al. · Corporate Communications An International Journal · 7
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Cause-related events: fulfilling the objectives of social partnerships
2016 · Amy Lyes, Nitha Palakshappa, et al. · International Journal of Nonprofit and Voluntary Sector Marketing · 6
Brands As Resources in Intergenerational Cultural Transfer
2011 · Sandy Bulmer, Margo Buchanan‐Oliver · ACR North American Advances · 6
Advertising and Children: Issues and Policy Options
2005 · Lynne Eagle, Sandy Bulmer, et al. · Journal of Promotion Management · 6
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Telling Stories About Farming: Mediated Authenticity and New Zealand’s Country Calendar
2020 · Susan Fountaine, Sandy Bulmer · Television & New Media · 5
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Works count: 51
Citation count: 981
H-index: 15
I10-index: 18
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