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Author

Margareth Setiawan

Observed name: Setiawan, Margareth
Institution: Binus University
Observed institution: Binus University
ORCID: 0000-0002-3248-7779
Observed ORCID: 0000-0002-3248-7779
OpenAlex ID: A5007601043
Consumers’ reasonings for intention to purchase natural personal care products in Indonesian market
2023 · Margareth Setiawan, Rosita Widjojo, et al. · Cogent Business & Management · 31
PDF
Slow fashion purchase intention drivers: an Indonesian study
2022 · Atik Aprianingsih, Ira Fachira, et al. · Journal of Fashion Marketing and Management · 27
Live streaming e-commerce: the relationship of interactivity and co-experience on consumer engagement
2025 · Atik Aprianingsih, Ira Fachira, et al. · Spanish Journal of Marketing - ESIC · 9
PDF
Concept of Social Entrepreneurship in the Development of Creative Economy Tourism in Indonesia (Case Study: Cirendeu Village)
2024 · Febri Tri Intan Azhana, Margareth Setiawan, et al. · IOP Conference Series Earth and Environmental Science · 7
Shaping Future Entrepreneurs: Education, Intention, and the Adoption of AI
2025 · Iston Dwija Utama, Tutik Inayati, et al. · International Review of Management and Marketing · 6
PDF
Transforming Product Innovation to Meet Customer Needs Through Ai Marketing, a Customer Feedback Analysis With Gpt-4o Mini
2025 · Ivan Sudirman, Iman Sudirman, et al. · Jurnal Riset Bisnis dan Manajemen · 2
PDF
AI in Entrepreneurship Education: Adoption, Skill Development, Business Model, and Capabilities
2025 · Iston Dwija Utama, Tutik Inayati, et al. · International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS) · 1
Environmental consciousness, health consciousness and ethical identity to achieve sustainable rehabilitation after disaster
2025 · Margareth Setiawan, Dian Sadeli, et al. · E3S Web of Conferences · 1
PDF
Digital Marketing Strategy Wedding Planning Tools in Indonesia
2023 · Rosyidah Rahmah, Margareth Setiawan · ARBITRASE Journal of Economics and Accounting · 1
PDF
Motivation and Drivers for Online Fashion Rental: Study by Social Networking Sites in Indonesia
2022 · Margareth Setiawan, Sandy Setiawan, et al. · International Conference on Informatics and Computing (ICIC) · 1
Understanding Purchase Intention and Consumer Behavior Through Perceived Value in Indonesia's Smart E-Commerce Platform
2026 · Setiawan, Margareth, Setiawan, Sandy, et al. · Zenodo (CERN European Organization for Nuclear Research)
Motivation Beyond Ratings: Mining Economic and Environmental Motives in Indonesian Waste Bank App Reviews
2026 · Setiawan, Margareth, Aprianingsih, Atik, et al. · Zenodo (CERN European Organization for Nuclear Research)
AI, Marketing and Business Impact
2026 · Prabowo, Puji, Setiawan, Sandy, et al. · Zenodo (CERN European Organization for Nuclear Research)
The Influence of Social Media Marketing and Perceived Security on Paylater Adoption Among Generation Z
2026 · Audrey Cathleen, Margareth Setiawan
Technology Acceptance of Hydrogen Fuel Cell Vehicles Toward A Smart and Sustainable Transportation in Indonesia
2026 · Margareth Setiawan, Michael Lie Wibowo · International Conference on ICT for Smart Society (ICISS)
The Moderating Effect of Gender on Overconfidence in Investment Decisions
2026 · Rahmah, Rosyidah, Nugraha, Nugraha, et al. · ARBITRASE Journal of Economics and Accounting
PDF
Consumer trust as a complementary instrument in environmental management of batik MSMEs in Indonesia
2026 · Setiawan, Margareth · Zenodo (CERN European Organization for Nuclear Research)
The Mediating Role of AI Adoption and Entrepreneurial Intention in the Relationship Between Entrepreneurial Education and Entrepreneurial Capabilities
2026 · Tutik Inayati, Iston Dwija Utama, et al. · International Conference on Digital Transformation, Innovation & Sustainable Development (DTISD)
Technology Acceptance of Hydrogen Fuel Cell Vehicles Toward a Smart and Sustainable Transportation in Indonesia
2026 · Setiawan, Margareth, Wibowo, Michael Lie · Zenodo (CERN European Organization for Nuclear Research)
Reframing abusive supervision in hierarchical healthcare settings: a study of nurse job satisfaction in Indonesia
2025 · Asy Syifaa Salsabila, Mahendra Fakhri, et al. · International Conference on Mathematical and Statistical Physics, Computational Science, Education and Communication (ICMSCE)
Using Artificial Intelligence to Foster Digital Startup Readiness
2025 · Margareth Setiawan, Iston Dwija Utama, et al. · International Conference on Informatics and Computing (ICIC)
The Influence of Environmental Concerns, Safety Concerns, and Health Consciousness on Organic Food Purchase Intentions in Indonesia
2025 · Geralgi Caesario Amsi, Sandy Setiawan, et al. · International Conference on Computer Sciences, Engineering, and Technology Innovation (ICoCSETI)
Sentiment Analysis on Biodegradable Trash Bags Using a Fine-Tuned BERT Model
2024 · Ivan Diryana Sudirman, Margareth Setiawan · International Seminar on Research of Information Technology and Intelligent Systems (ISRITI)
Works count: 24
Citation count: 86
H-index: 5
I10-index: 2
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