Work

Understanding Purchase Intention and Consumer Behavior Through Perceived Value in Indonesia's Smart E-Commerce Platform

Year: 2026

Type: dataset

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.24136757

Authors: Setiawan, Margareth, Setiawan, Sandy, Marzuq, Shabrina Pradipta, ANDINI, NAILA PUTRI

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7225813655

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