Get started
Author

Аржанова Кристина Александровна

Observed names: K. A. Arzhanova, K.A. Arzhanova, Kristina A. Arzhanova, АРЖАНОВА К.А., АРЖАНОВА, КРИСТИНА АЛЕКСАНДРОВНА, Аржанова К. А., Аржанова, К.А., К. A. Arzhanova, К.А. Аржанова
ORCID: 0000-0002-9785-5069
Observed ORCID: 0000-0002-9785-5069
OpenAlex ID: A5007916602
The Impact of the COVID-19 Pandemic on Consumer Behavior and Companies’ Internet Communication Strategies
2020 · K.A. Arzhanova, T.A. Beregovskaya, et al. · Research Technologies of Pandemic Coronavirus Impact (RTCOV) · 15
PDF
Situational and communication content in the framework of SMM brand promotion in social networks
2023 · K. A. Arzhanova, A. I. Eremeeva · Digital sociology · 8
PDF
Influencer marketing: current trends and prospects
2022 · K. A. Arzhanova, G. V. Dovzhik, et al. · Vestnik Universiteta · 7
PDF
Determining university’s readiness to implement AI technologies for personalizing educational paths
2023 · V. S. Starostin, K. A. Arzhanova, et al. · Vestnik Universiteta · 5
PDF
Influencer Marketing as a Way to Influence Consumer Behavior
2022 · K. A. Arzhanova, G. V. Dovzhik, et al. · Lecture notes in networks and systems · 5
Brand promotion through online advertising: current tools
2024 · K. A. Arzhanova, A. I. Eremeeva · Digital sociology · 3
PDF
Features of using artificial intelligence in companies’marketing communications
2024 · K. A. Arzhanova, L. D. Pisklakova · Digital sociology · 3
PDF
Современные Pr-технологии Продвижения Компании
2020 · АРЖАНОВА К.А., ДОВЖИК Г.В., et al. · CyberLeninK (CyberLeninka) · 3
Основные Подходы К Пониманию Бренда И Брендинга Вуза
2024 · К.А. Аржанова · Вестник Удмуртского университета. Серия «Экономика и право» · 2
PDF
The Adaptation Mechanism for Artificial Intelligence Tools to the Higher Education Sphere
2023 · К.А. Аржанова, Д.В. Долгополов, et al. · Человеческий капитал. · 2
PDF
Key tools for conducting an information audit of a higher education institution
2022 · К. A. Arzhanova, V. S. Starostin · Vestnik Universiteta · 2
PDF
Specifics of perception of images of professions in advertising and public relations
2020 · K. A. Arzhanova, G. V. Dovzhik · Vestnik Universiteta · 2
PDF
Defining marketing elements of educational services when forming university’s marketing capital
2025 · K. A. Arzhanova · Vestnik Universiteta · 1
PDF
Identification of key elements of university brand in brand formation and management existing models
2024 · K. A. Arzhanova · Vestnik Universiteta · 1
PDF
Features of business ecosystems promotion
2024 · K. A. Arzhanova, A. S. Kachalova · Vestnik Universiteta · 1
PDF
Marketing Priorities for Artificial Intelligence Technologies Implementation in Engineering and Technical Universities
2024 · V. S. Starostin, K. A. Arzhanova, et al. · Lecture notes in civil engineering · 1
Разработка И Верификация Междисциплинарной Модели Использования Инструментов И Технологий Искусственного Интеллекта Для Совершенствования Образовательного Процесса И Его Инфраструктуры В Организациях Высшего Образования
2023 · К.А. Аржанова, Д.В. Долгополов, et al. · Financial management · 1
PDF
The use of cartoon characters in brand advertising communications
2023 · G. V. Dovzhik, K. A. Arzhanova, et al. · Digital sociology · 1
PDF
Socio-Psychological Model of PR Specialist Image in the Labor Market
2020 · K. A. Arzhanova, G. V. Dovzhik, et al. · Lecture notes in networks and systems · 1
Problems of Attribution, Stereotypes and Prejudices in Intercultural Communication
2019 · Kristina A. Arzhanova · Functional Aspects of Intercultural Communication. Translation and Interpreting Issues · 1
PDF
The Effectiveness of Visual Perception of Archetypal Symbols in Digital Advertising Communications by Generation Z
2026 · Kristina A. Arzhanova, Galina V. Dovzhik · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Using hybrid archetypes in marketing communications: the case of Generation Z
2026 · Kristina A. Arzhanova, Galina V. Dovzhik · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Conceptualization of an algorithm for developing and managing a university brand
2026 · Kristina A. Arzhanova · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Specifics of the Implementation of LMS Systems in Learning Process at Universities
2024 · K. A. Arzhanova, G. L. Azoev · Lecture notes in networks and systems
Differences in the Formation of the Brand of Engineering and Humanities Universities
2024 · K. A. Arzhanova, G. L. Azoev · Lecture notes in civil engineering
Works count: 42
Citation count: 65
H-index: 5
I10-index: 1
Year
Topic
Type