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Yong Wang
Institution:
West Chester University
Observed institution:
West Chester University
ORCID:
0000-0003-1401-8300
Observed ORCID:
0000-0003-1401-8300
OpenAlex ID:
A5010071153
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
2023
·
Ying Zhu
, Yong Wang
, et al.
·
Journal of Research in Interactive Marketing
·
25
Automated interactions, authentic bonds? AI disclosure, consumer perceptions and loyalty dynamics on social media platforms
2025
·
Liang Zhao
, Zhi Chen
, et al.
·
Journal of Research in Interactive Marketing
·
4
A PGSA approach to interactive pricing optimization: converting consumer costs into marketing value
2026
·
Lan Luo
, Gihan S. Edirisinghe
, et al.
·
Journal of Research in Interactive Marketing
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Works count:
3
Citation count:
29
H-index:
2
I10-index:
1
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