Work

A PGSA approach to interactive pricing optimization: converting consumer costs into marketing value

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-06-2025-0299

Authors: Lan Luo, Gihan S. Edirisinghe, Yong Wang, Narmada M. Balasooriya, Xiangyu Wang

Institutions: University of Hartford, Western Kentucky University, West Chester University, University of Technology Sydney, Beijing Foreign Studies University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203667034

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Cites: 50

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Related to: 10