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Xiuyan Yan
Institution:
Hiroshima Shudo University
Observed institutions:
Hiroshima Shudo University,
Ritsumeikan University
ORCID:
0000-0003-2690-5265
Observed ORCID:
0000-0003-2690-5265
OpenAlex ID:
A5010135289
Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?
2022
·
Changju Kim
, Xiuyan Yan
, et al.
·
Journal of Retailing and Consumer Services
·
102
PDF
Do consumer boycotts really matter with global companies? The moderating effect of gender differences
2022
·
Changju Kim
, Xiuyan Yan
, et al.
·
International Journal of Emerging Markets
·
34
Relations among consumer boycotts, country affinity, and global brands: The moderating effect of subjective norms
2024
·
Changju Kim
, Woo Bin Kim
, et al.
·
Asia Pacific Management Review
·
17
Do many options result in listening to oneself or others during boycott campaigns?
2024
·
Xiuyan Yan
, Changju Kim
, et al.
·
Asia Pacific Journal of Marketing and Logistics
·
10
Friend or Foe? The Role of Brand and CSR in the Animosity–Travel Relationship Under Boycott Contexts
2026
·
Changju Kim
, Shoji Tanaka
, et al.
·
Journal of International Consumer Marketing
Influence of Advertising Characters Created by Generative AI on Consumers’ Evaluation of Advertisements
2025
·
Hikaru Makino
, Yuumi Ogura
, et al.
·
Quarterly Journal of Marketing
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Works count:
6
Citation count:
163
H-index:
4
I10-index:
4
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