Work

Do many options result in listening to oneself or others during boycott campaigns?

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2023-0931

Authors: Xiuyan Yan, Changju Kim, Jungkeun Kim, Masato Inoue

Institutions: Ritsumeikan University, Auckland University of Technology, Chuo University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4400738409

FWCI: 2.439

Cites: 43

Cited by: 10

Related to: 10