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Author

Rob Barlow

Observed name: Robert Barlow
ORCID: 0000-0001-9103-2996
Observed ORCID: 0000-0001-9103-2996
OpenAlex ID: A5012162361
Defining the Phygital Marketing Advantage
2021 · Matt Johnson, Rob Barlow · Journal of theoretical and applied electronic commerce research · 112
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Deliberation Without Democracy in Multi-stakeholder Initiatives: A Pragmatic Way Forward
2021 · Rob Barlow · Journal of Business Ethics · 32
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Phygital marketing through the lens of neuroscience and phenomenology: an interpretivist account
2023 · Matt Johnson, Rob Barlow · Qualitative Market Research An International Journal · 22
Psychological Mechanisms Underlying Design Thinking’s Impact on Gustatory Perception: Implications for Food Experiences and Well-Being
2021 · Matt Johnson, Rob Barlow, et al. · Springer eBooks · 5
Phygital Retail: From Personalization to Collective Action
2026 · Rob Barlow, Matt Johnson · Journal of Macromarketing · 4
The Elevation of Luxury: Art Infusion and Artification as Vehicles for Creating Shared Value
2022 · Matt Johnson, Rob Barlow · Academy of Management Proceedings · 1
Modern Mad Men: Marketing Ethics and the Neuroscience of Consumer Autonomy
2021 · Rob Barlow, Matt Johnson · Academy of Management Proceedings · 1
The Elevation of Luxury: Art Infusion and Artification as Vehicles for Creating Shared Value
2022 · Matt Johnson, Robert Barlow, et al. · Asian Conference on Ethics, Religion and Philosophy official conference proceedings
“Depends on the Consequences”: Measuring Consumer Attitudes Towards Manipulative Marketing
2020 · Rob Barlow, Matt Johnson · Asian Conference on Business and Public Policy, official conference proceedings
The Forgotten History of Impact Investing: Broadening the Research Agenda along the “Historic Turn”
2020 · Isabelle Lescent-Giles, Rob Barlow · Academy of Management Proceedings
Democracy, Legitimacy, and the Standing of the Corporation in Corporate Global Governance
2020 · Rob Barlow · Proceedings of the International Association for Business and Society
Works count: 11
Citation count: 177
H-index: 4
I10-index: 3
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