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The Elevation of Luxury: Art Infusion and Artification as Vehicles for Creating Shared Value

Year: 2022

Type: conference-paper

Abstract: Luxury brands have historically benefitted from engagement with the artistic community. There is a robust academic literature on the specific benefits for luxury brands of using mechanisms like art infusion and artification as a means of enhancing brand image and overcoming challenges associated with modern market conditions. Less clear, however, is how luxury brand involvement

Source: Asian Conference on Ethics, Religion and Philosophy official conference proceedings

DOI: 10.22492/issn.2187-476x.2022.3

Authors: Matt Johnson, Robert Barlow, Prince Ghuman

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4293247227

FWCI:

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