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Author

Nitin Mehta

Observed institution: University of Toronto
ORCID: 0000-0002-9968-980X
Observed ORCID: 0000-0002-9968-980X
OpenAlex ID: A5012697031
Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation
2003 · Nitin Mehta, Surendra Rajiv, et al. · Marketing Science · 356
Models of Multi-Category Choice Behavior
2005 · P. B. Seetharaman, Siddhartha Chib, et al. · Marketing Letters · 143
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
2021 · Shunyuan Zhang, Nitin Mehta, et al. · Marketing Science · 108
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
2008 · Nitin Mehta, Xinlei (Jack) Chen, et al. · Marketing Science · 106
Investigating Consumers’ Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
2007 · Nitin Mehta · Marketing Science · 92
Role of Forgetting in Memory-Based Choice Decisions: A Structural Model
2004 · Nitin Mehta, Surendra Rajiv, et al. · Quantitative Marketing and Economics · 86
A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
2012 · Nitin Mehta, Yu Ma · Journal of Marketing Research · 43
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
2017 · Nitin Mehta, Jian Ni, et al. · Marketing Science · 41
Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
2017 · Vithala R. Rao, Gary J. Russell, et al. · Customer Needs and Solutions · 35
Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
2009 · Nitin Mehta, Xinlei (Jack) Chen, et al. · Marketing Science · 16
A Flexible Yet Globally Regular Multigood Demand System
2015 · Nitin Mehta · Marketing Science · 14
Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
2021 · Shunyuan Zhang, Nitin Mehta, et al. · SSRN Electronic Journal · 9
The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb
2024 · Mohsen Foroughifar, Nitin Mehta · SSRN Electronic Journal · 6
Unequal Impact of Zestimate on the Housing Market
2023 · Runshan Fu, Yan Huang, et al. · SSRN Electronic Journal · 6
Assessing consumer demand with noisy neural measurements
2020 · Ryan Webb, Nitin Mehta, et al. · Journal of Econometrics · 6
The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb
2024 · Mohsen Foroughifar, Nitin Mehta · SSRN Electronic Journal · 5
Active Versus Passive Loyalty: A Structural Model of Consideration Set Formation
2002 · Nitin Mehta, Surendra Rajiv, et al. · SSRN Electronic Journal · 4
An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content
2026 · Clarice Zhao, Nitin Mehta, et al. · Marketing Science · 3
Exploring Peer Effects Associated with User Retention in a Socially Connected Business
2025 · Yijun Chen, Nitin Mehta · Marketing Science · 2
Unequal Impact of Zestimate on the Housing Market
2025 · Runshan Fu, Yan Huang, et al. · Marketing Science · 1
Exploring Peer Effects Associated with User Churn in a Socially Connected Business
2023 · Yijun Chen, Nitin Mehta · SSRN Electronic Journal · 1
Do Lower-Quality Images Lead to Higher Demand on Airbnb?
2023 · Shunyuan Zhang, Nitin Mehta, et al. · SSRN Electronic Journal · 1
Product Development and Platform Fees Design
2023 · Wei Lu, Avi Goldfarb, et al. · SSRN Electronic Journal · 1
Essays on consumer search behavior
2002 · Nitin Mehta · Medical Entomology and Zoology · 1
The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from Airbnb
2026 · Mohsen Foroughifar, Nitin Mehta · Marketing Science
Works count: 34
Citation count: 1,086
H-index: 11
I10-index: 11
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