Work

Role of Forgetting in Memory-Based Choice Decisions: A Structural Model

Year: 2004

Type: article

Source: Quantitative Marketing and Economics

DOI: 10.1023/b:qmec.0000027775.65062.50

Authors: Nitin Mehta, Surendra Rajiv, Kannan Srinivasan

Institutions: University of Toronto, National University of Singapore, Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974635557

FWCI: 16.67

Cites: 32

Cited by: 86

Related to: 10