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Jong Woo Jun

Observed names: Jong Woo JUN, Jong woo Jun, Jongwoo Jun
Institution: Dankook University
ORCID: 0000-0003-3062-1927
Observed ORCID: 0000-0003-3062-1927
OpenAlex ID: A5012699507
Role of Gambling Media Exposure in Influencing Trajectories Among College Students
2007 · Hyung-Seok Lee, Jennifer Lee Lemanski, et al. · Journal of Gambling Studies · 106
Digital advertising policy acceptance by out-of-home advertising firms: a combination of TAM and TOE framework
2021 · Jaesoo Cho, Yongseok Cheon, et al. · International Journal of Advertising · 63
Cultural differences in brand designs and tagline appeals
2007 · Jong Woo Jun, Hyung‐Seok Lee · International Marketing Review · 59
The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea
2008 · Jong Woo Jun, Chang-Hoan Cho, et al. · Journal of Brand Management · 47
Explicating Public Diplomacy as Organization–Public Relationship (OPR): An Empirical Investigation of OPRs between the US Embassy in Seoul and South Korean College Students
2013 · Hyung Min Lee, Jong Woo Jun · Journal of Public Relations Research · 33
A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB)
2008 · Mi Jung Kim, Jong Woo Jun · Journal of Targeting Measurement and Analysis for Marketing · 33
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The influence of life satisfaction on nostalgic advertising and attitude toward a brand
2015 · Ilyoung Ju, Jong Woo Jun, et al. · Journal of Marketing Communications · 30
The Globalization of Sport and the Mass-Mediated Identity of Hines Ward in South Korea
2012 · Jong Woo Jun, Hyung Min Lee · Journal of Sport Management · 24
Factors Affecting Sustainable Purchase Intentions of SNS Emojis: Modeling the Impact of Self-Presentation
2020 · YunJu Kim, Jong Woo Jun · Sustainability · 22
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Enhancing global-scale visibility and familiarity: The impact of World Baseball Classic on participating countries
2007 · Jong Woo Jun, Hyung Min Lee · Place Branding and Public Diplomacy · 20
Uses and Gratifications of Digital Signage and Relationships with User Interface
2016 · Young Han Bae, Jong Woo Jun, et al. · Journal of International Consumer Marketing · 18
Roles of Media Exposure and Interpersonal Experiences on Country Brand: The Mediated Risk Perception Model
2009 · Jong Woo Jun, Hyung Seok Lee, et al. · Journal of Promotion Management · 17
Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products
2013 · Jong Woo Jun, Chang-Dae Ham, et al. · Journal of International Consumer Marketing · 16
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
2019 · Yoonjae Nam, Hyung-Seok Lee, et al. · International Journal of Advertising · 15
Brand Webtoon as Sustainable Advertising in Korean Consumers: A Focus on Hierarchical Relationships
2019 · Jong Yoon Lee, Jae Hee Park, et al. · Sustainability · 15
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The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area
2018 · Young Han Bae, Sangkil Moon, et al. · Sustainability · 13
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Effects of country of origin and country brand attitude on nonprescription drugs
2007 · Jong Woo Jun, Chang Won Choi · Journal of Targeting Measurement and Analysis for Marketing · 12
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Impacts of Events on the Brand Germany: Perspectives from Younger Korean Consumers
2007 · Jong Woo Jun, Hyoungdong Lee · Event Management · 9
Influences of SNS (Social Network Service) Uses and Musical Consumption on City Branding: A Focus on Broadway, New York and the West End, London
2020 · Jongwon Won, Jong Yoon Lee, et al. · Sustainability · 8
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Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea
2017 · Young Han Bae, Michelle Hough, et al. · Journal of Global Marketing · 7
The Effect Model of Billboard Advertising Media
2016 · Jong Woo Jun, Young Han Bae, et al. · Journal of multidisciplinary research · 7
Hierarchical Relationships among Self-Continuity, Advertising Attitudes, Brand Attitudes and Purchase Intentions in terms of Nostalgic Advertising
2015 · Ilyoung JU, Jong Woo JUN · Gwanggohak yeon-gu/Gwang'gohag yeon'gu · 6
How to reach consumers in a market where DTC is not allowed
2008 · Chang Dae Ham, Jong Woo Jun, et al. · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 6
Effects of risk perception, SNS uses, personal characteristics on climate change participation behaviors of millennials in South Korea
2024 · Yeon-A Son, Jong Woo Jun · Cogent Business & Management · 5
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Transportation Effects of Branded Entertainment Storytelling on Trust, Attitudes, and WOM Intentions : 신뢰도, 태도, 공유 의도를 중심으로
2017 · Jong Woo Jun · Journal of Media Economics & Culture · 5
Works count: 169
Citation count: 676
H-index: 15
I10-index: 17
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