Work

Roles of Media Exposure and Interpersonal Experiences on Country Brand: The Mediated Risk Perception Model

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496490902895062

Authors: Jong Woo Jun, Hyung Seok Lee, Jae Hee Park

Institutions: Dankook University, University of North Florida, University of Tennessee at Knoxville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000333325

FWCI: 2.329

Cites: 91

Cited by: 17

Related to: 10