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Saraí Meléndez-Rodríguez

Observed names: MELENDEZ-RODRIGUEZ, SARAI, Meléndez Rodríguez, Sarai, Sarai Meléndez Rodríguez
ORCID: 0000-0003-4598-3066
Observed ORCID: 0000-0003-4598-3066
OpenAlex ID: A5014277130
Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach
2023 · David Roca, Aina Suárez, et al. · Gender in Management An International Journal · 15
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Sick of awards: hidden costs of signaling for advertising creatives
2023 · Saraí Meléndez-Rodríguez, David Roca · International Journal of Advertising · 13
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How loud does the Lion roar?: Awards as signals of quality for advertising creatives
2023 · Saraí Meléndez-Rodríguez, David Roca · Journal of Marketing Communications · 12
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Open to Work, Closed to Opportunity? Digital Visibility and the Unspoken Codes of Creative Advertising Hiring
2026 · Saraí Meléndez-Rodríguez · Journal of Current Issues & Research in Advertising · 1
The ambivalence of merit: advertising creatives and the contradictions of festival recognition
2025 · Saraí Meléndez-Rodríguez, Henry Kojo Bonsu-Owu, et al. · International Journal of Advertising · 1
Award-recognized ad campaigns that employ AI 2016-2025
2026 · MELENDEZ-RODRIGUEZ, SARAI, Rodríguez-Ríos, Antonio, et al. · Mendeley Data
Data for “A.D.I.O.S. to the Expected: From AI-Assisted Idea Generation to AI-Assisted Idea Discrimination in Advertising Creativity”
2026 · MELENDEZ-RODRIGUEZ, SARAI, Vanherwegen, Dries · Mendeley Data
Replication data for "Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach"
2026 · Roca, David, Suarez, Aina, et al. · CORA.Repositori de Dades de Recerca
L'ambivalència del mèrit : els creatius publicitaris i les contradiccions del reconeixement als festivals
2026 · Meléndez Rodríguez, Sarai, Roca Correa, David · Dipòsit Digital de Documents de la UAB (Universitat Autònoma de Barcelona)
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Creatividad en tiempos de IA: Una mirada crítica inspirada en Mark A. Runco
2025 · Sarai Meléndez Rodríguez · Questiones Publicitarias
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Between Recognition and Pressure: Advertising Creatives’ Inner Conflict Over Awards
2025 · Saraí Meléndez-Rodríguez, David Roca · European Advertising Academy
El rol de la creatividad en la planificación de la comunicación y la publicidad
2024 · Meléndez Rodríguez, Sarai · Dipòsit Digital de Documents de la UAB (Universitat Autònoma de Barcelona)
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Works count: 14
Citation count: 42
H-index: 3
I10-index: 3
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