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Jan-Paul Lüdtke
Observed name:
Lüdtke, Jan-Paul
Institution:
University of Applied Sciences Wedel
Observed institution:
University of Applied Sciences Wedel
ORCID:
0009-0000-5762-7291
Observed ORCID:
0009-0000-5762-7291
OpenAlex ID:
A5014750178
Chicken-or-Egg Navigator: Strategien zur Lösung des Henne-Ei-Problems digitaler Plattformen
2025
·
Anissa Ayoub
, Jan-Paul Lüdtke
, et al.
·
Schwerpunkt Business Model Innovation
·
1
Das D2C-Modell
2024
·
Jan-Paul Lüdtke
, Michael Fretschner
·
Springer eBooks
·
1
Minimalist or Maximalist Brand Design: Influence on Brand Perception in the Context of Online Stores
2024
·
Tim Emmermacher
, Jan-Paul Lüdtke
, et al.
·
Springer eBooks
·
1
Beeinflussung der Markenwahrnehmung durch Community Management auf TikTok
2026
·
Jan-Paul Lüdtke
, Linda Siefke
·
Springer eBooks
Engaging a Dynamic Generation: Analyzing Customer Benefits in Modern Loyalty Programs and Their Impact on Generation Z’s Satisfaction
2026
·
Jan-Paul Lüdtke
, Timmy Repper
·
Springer eBooks
Engaging a Dynamic Generation: Analyzing Customer Benefits in Modern Loyalty Programs and Their Impact on Generation Z’s Satisfaction
2026
·
Jan-Paul Lüdtke
, Timmy Repper
·
Springer eBooks
D2C – Direkte Kundenbeziehungen statt Plattformabhängigkeit: Wie Direct-to-Consumer-Geschäftsmodelle funktionieren können
2024
·
Jan-Paul Lüdtke
, Michael Fretschner
·
Springer eBooks
Das Zeitalter der Plattformen
2024
·
Jan-Paul Lüdtke
, Michael Fretschner
·
Springer eBooks
Die Emanzipation von den Plattformen durch den Aufbau direkter Kundenbeziehungen (D2C)
2024
·
Jan-Paul Lüdtke
, Michael Fretschner
·
Springer eBooks
Fazit
2024
·
Jan-Paul Lüdtke
, Michael Fretschner
·
Springer eBooks
AI-Generated Product Texts: A Quantitative Analysis of Product Description Perceptions
2024
·
Marc Peter
, Jan-Paul Lüdtke
·
Springer eBooks
CEO Influencers on LinkedIn: The Impact of CEO Self-Disclosure and Employee eWOM on Employer Attractiveness of Startups
2023
·
Annette Schröder
, Jan-Paul Lüdtke
·
Springer eBooks
Judgmental biases in the evaluation of innovations: experiments with information markets
2015
·
Lüdtke, Jan-Paul
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Works count:
13
Citation count:
3
H-index:
1
I10-index:
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