Work

Engaging a Dynamic Generation: Analyzing Customer Benefits in Modern Loyalty Programs and Their Impact on Generation Z’s Satisfaction

Year: 2026

Type: book-chapter

Study design: Observational Study

Source: Springer eBooks

DOI: 10.1007/978-3-658-51525-6_8

Authors: Jan-Paul Lüdtke, Timmy Repper

Institution: University of Applied Sciences Wedel

Language: German

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203674291

FWCI:

Cites: 9

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Related to: 10