Author

Chien-Wei Wilson Lin

Observed names: Chien-Wei (Wilson) Lin, Chien-Wei Lin, Chien‐Wei (Wilson) Lin, Chien‐Wei Lin

Institution: SUNY Oneonta

Observed institutions: SUNY Oneonta, Le Moyne College

ORCID: 0000-0001-8181-6578

Observed ORCID: 0000-0001-8181-6578

OpenAlex ID: A5015419513

How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism

2020 · Trang P. Tran, Chien-Wei Lin, et al. · Journal of Business Research · 80

The influence of implicit self-theories on consumer financial decision making

2018 · Dipankar Rai, Chien-Wei (Wilson) Lin · Journal of Business Research · 48

The effects of temperature cues on charitable donation

2017 · Dipankar Rai, Chien-Wei (Wilson) Lin, et al. · Journal of Consumer Marketing · 29

Exploring IKEA effect in self-expressive mass customization: underlying mechanism and boundary conditions

2020 · I-Ling Ling, Yi-Fen Liu, et al. · Journal of Consumer Marketing · 21

Examining the effects of Facebook’s personalized advertisements on brand love

2022 · Trang P. Tran, Tiffany M. Blanchflower, et al. · The Journal of Marketing Theory and Practice · 18

Work with me or work for me: The effect of brand roles depends on implicit theories of self‐change

2023 · Dipankar Rai, Chien‐Wei (Wilson) Lin, et al. · Journal of Consumer Psychology · 15

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The impact of scheduling styles on time-limited promotions: The moderating role of redemption frames

2021 · Dipankar Rai, Chien-Wei (Wilson) Lin, et al. · Journal of Business Research · 15

CEO change and the perception of enhanced product: an implicit theory perspective

2019 · Chien-Wei (Wilson) Lin, Dipankar Rai, et al. · Journal of Consumer Marketing · 9

The Influence of Scheduling Style on Assortment Size

2016 · Dipankar Rai, Chien-Wei (Wilson) Lin, et al. · Management & Marketing · 8

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Impact of social norms and joint influences of social connection and self‐sufficiency motivations on prosocial budgeting

2022 · Chien‐Wei (Wilson) Lin, Kalpesh Desai · Psychology and Marketing · 7

The influence of relationship beliefs on gift giving

2017 · Dipankar Rai, Chien-Wei Lin, et al. · Management & Marketing · 3

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Trying but failing: the role of time and money in enhancing self-determination, increasing goal persistence, and reducing unhappiness

2025 · Subimal Chatterjee, Debjit Gupta, et al. · Journal of Consumer Marketing · 1

Work With Me Or For Me: the Influence of Implicit Self-Theories on the Preference of Anthropomorphized Products

2016 · Chien‐Wei Lin, Dipankar Rai · ACR North American Advances · 1

Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses

2022 · Dipankar Rai, Chien-Wei Wilson Lin, et al. · Management & Marketing

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When and With Whom to Ally? the Influence of Cm Strategic Alliances on Consumer Purchase Behavior

2017 · Chien‐Wei Lin, Qi Wang · ACR North American Advances

The Influence of Implicit Self-Theories on Financial Risk Seeking

2015 · Dipankar Rai, Chien‐Wei Lin, et al. · ACR North American Advances

Strategic Alliances in Crm: When and With Whom to Ally? the Effects of Crm Alliances on Consumer and Financial Markets

2014 · Chien‐Wei Lin, Qi Wang · ACR North American Advances

Imbalance in Spending Time vs. Money on Self vs. Others: Influence on Happiness

2013 · Chien-Wei Wilson Lin, Kalpesh K. Desai · PsycEXTRA Dataset

Works count: 18

Citation count: 255

H-index: 8

I10-index: 7