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Author

Sara H. Hsieh

Observed name: Hsieh, Sara H.
Institution: Tunghai University
ORCID: 0000-0003-2708-5166
Observed ORCID: 0000-0003-2708-5166
OpenAlex ID: A5016429540
The Psychological Mechanism of Brand Co-creation Engagement
2016 · Sara H. Hsieh, Aihwa Chang · Journal of Interactive Marketing · 299
Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction
2016 · Sara H. Hsieh, Timmy H. Tseng · Computers in Human Behavior · 192
Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach
2021 · Crystal T. Lee, Ling-Yen Pan, et al. · Internet Research · 173
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker
2021 · Sara H. Hsieh, Crystal T. Lee · Journal of Research in Interactive Marketing · 155
Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building
2021 · Sara H. Hsieh, Crystal T. Lee, et al. · Journal of Retailing and Consumer Services · 138
Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation
2021 · Sara H. Hsieh, Crystal T. Lee, et al. · Information & Management · 121
Online brand community response to negative brand events: the role of group eWOM
2013 · Aihwa Chang, Sara H. Hsieh, et al. · Internet Research · 119
Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love
2021 · Crystal T. Lee, Sara H. Hsieh · Behaviour and Information Technology · 95
The AI humanness: how perceived personality builds trust and continuous usage intention
2024 · Sara H. Hsieh, Crystal T. Lee · Journal of Product & Brand Management · 81
Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving
2013 · Aihwa Chang, Sara H. Hsieh, et al. · International Journal of Electronic Commerce · 60
Engaging consumers in mobile instant messaging: the role of cute branded emoticons
2019 · Crystal T. Lee, Sara H. Hsieh · Journal of Product & Brand Management · 47
How gamified branded applications drive marketing effectiveness?
2021 · Timmy H. Tseng, Sara H. Hsieh, et al. · Marketing Intelligence & Planning · 44
Determinants of emoticon usage in mobile instant messaging: a construal level theory perspective
2018 · Timmy H. Tseng, Sara H. Hsieh · Behaviour and Information Technology · 34
Feeling psychologically close: examining the determinants of branded app engagement
2022 · Sara H. Hsieh, Timmy H. Tseng, et al. · Journal of Product & Brand Management · 29
Traces of mobility: Examining location disclosure on social networks with mobile location tagging
2020 · Sara H. Hsieh, Crystal T. Lee · Telematics and Informatics · 25
Capturing behavioural outcomes through branded applications: the perspective of the investment model
2021 · Timmy H. Tseng, Sara H. Hsieh, et al. · Internet Research · 21
Values that drive desire: examining determinants of mobile promotion satisfaction
2022 · Sara H. Hsieh, Crystal T. Lee · International Journal of Retail & Distribution Management · 19
Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment
2018 · Sara H. Hsieh, Timmy H. Tseng, et al. · Hawaii International Conference on System Sciences (HICSS) · 15
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The Effects of Emoticons and Text-Messaging on Social Interaction: Playfulness in Mobile Instant Messaging
2015 · Sara H. Hsieh, Timmy H. Tseng · Journal of the Association for Information Systems · 11
The Effects of Social Capital on Brand Evangelism in Online Brand Fan Page: the Role of Passionate Brand Love
2016 · Crystal T. Lee, Sara H. Hsieh · Pacific Asia Conference on Information Systems · 6
Transforming Smartphone Owners Into Partial Employees: the Effect of Value Creation and Innovativeness on Consumer Coproduction Behaviour
2014 · Crystal T. Lee, Sara H. Hsieh, et al. · Journal of the Association for Information Systems · 2
Branded app attractiveness: investigating its influence on branded app engagement from the interpersonal attraction perspective
2026 · Timmy H. Tseng, Sara H. Hsieh · Internet Research · 1
A Dual-route Perspective on Emoticon Usage in Mobile Instant Messaging
2016 · Sara H. Hsieh, Timmy Tseng · Global marketing conference proceeding · 1
Can’t Live Without Smartphones: Device Attachment as a Dual Route Process Promoting Consumer Loyalty
2015 · Crystal T. Lee, Timmy H. Tseng, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
The Self-Expressiveness of Footprints: Understanding the Drivers of Check-In
2014 · Sara H. Hsieh, Timmy H. Tseng, et al. · Journal of the Association for Information Systems · 1
Works count: 29
Citation count: 1,689
H-index: 17
I10-index: 19
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