Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach
Year: 2021
Type: article
Study design: Observational Study
Source: Internet Research
Authors: Crystal T. Lee, Ling-Yen Pan, Sara H. Hsieh
Institutions: Shantou University, National Taiwan University, Tunghai University
Language: English
Topic: AI in Service Interactions
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4200525563