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Dharun Lingam Kasilingam
Observed name:
Dharun Kasilingam
Institution:
Indian Institute of Management Kozhikode
Observed institutions:
National Institute of Technology Tiruchirappalli,
Indian Institute of Management Kozhikode,
Alliance University,
Mudra Institute of Communications Ahmedabad
ORCID:
0000-0003-0624-7971
Observed ORCID:
0000-0003-0624-7971
OpenAlex ID:
A5017141412
Understanding the attitude and intention to use smartphone chatbots for shopping
2020
·
Dharun Lingam Kasilingam
·
Technology in Society
·
752
Understanding the intention to use mobile shopping applications and its influence on price sensitivity
2017
·
Thamaraiselvan Natarajan
, Senthil Arasu Balasubramanian
, et al.
·
Journal of Retailing and Consumer Services
·
450
The moderating role of device type and age of users on the intention to use mobile shopping applications
2018
·
Thamaraiselvan Natarajan
, Senthil Arasu Balasubramanian
, et al.
·
Technology in Society
·
224
Understanding the adoption and willingness to pay for internet of things services
2020
·
Dharun Kasilingam
, Rajneesh Krishna
·
International Journal of Consumer Studies
·
115
The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value
2022
·
Jay Trivedi
, Dharun Kasilingam
, et al.
·
Journal of Consumer Behaviour
·
100
Antecedents of intention to use chatbots in service encounters: A meta‐analytic review
2023
·
Krishnan Gopinath
, Dharun Kasilingam
·
International Journal of Consumer Studies
·
74
Systematic literature review on novel corona virus SARS-CoV-2: a threat to human era
2020
·
Dinesh Kumar Rajendran
, Varthini Rajagopal
, et al.
·
VirusDisease
·
59
PDF
Exploring the growth of COVID‐19 cases using exponential modelling across 42 countries and predicting signs of early containment using machine learning
2020
·
Dharun Kasilingam
, Sakthivel Puvaneswaran Sathiya Prabhakaran
, et al.
·
Transboundary and Emerging Diseases
·
48
PDF
Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands
2022
·
Dharun Kasilingam
, Soundararaj Ajitha
·
Journal of Brand Management
·
36
The future of marketing and communications in a digital era: data, analytics and narratives
2024
·
Ashutosh Dutt
, Dharun Kasilingam
, et al.
·
Journal of Strategic Marketing
·
31
PDF
The influence of audience characteristics on the effectiveness of brand placement memory
2018
·
Thamaraiselvan Natarajan
, Senthil Arasu Balasubramaniam
, et al.
·
Journal of Retailing and Consumer Services
·
26
Digital daydreams: Exploring consumer motivations for engaging with the metaverse
2025
·
Sigma Soni
, Parvinder Arora
, et al.
·
Journal of Retailing and Consumer Services
·
18
Omnichannel marketing: a systematic review and research agenda
2024
·
A. Mansurali
, Gladys Stephen
, et al.
·
The International Review of Retail Distribution and Consumer Research
·
18
The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products
2024
·
Anupama Ambika
, Varsha Jain
, et al.
·
Journal of Consumer Behaviour
·
14
PDF
Investigating the impact of brand vs cause interaction on cause related advertisements
2023
·
Daniel Inbaraj Jublee
, Dharun Kasilingam
, et al.
·
Journal of Retailing and Consumer Services
·
14
The moderating role of social themes in cause-related marketing advertisements
2018
·
Thamaraiselvan Natarajan
, Daniel Inbaraj Jublee
, et al.
·
International Review on Public and Nonprofit Marketing
·
13
Understanding the intention to use self service technologies in the airline industry
2019
·
N. Thamaraiselvan
, S. Thanigai Arul
, et al.
·
International Journal of Services Economics and Management
·
11
Understanding the emotions of Syrians and Turks towards the 2023 earthquake using Natural Language Processing techniques – Crucial for mental health professionals in treating patients
2023
·
Praveen SV
, Dharun Kasilingam
, et al.
·
Asian Journal of Psychiatry
·
6
Are Chatbots Going to Replace Mobile Shopping Applications? Understanding the Attitude and Intention to Use Chatbots for Shopping Using Smartphones
2020
·
Dharun Lingam Kasilingam
, Ajitha Soundararaj
·
SSRN Electronic Journal
·
5
Critique: Sentiment-topic dynamic collaborative analysis-based public opinion mapping in aviation disaster management: A case study of the MU5735 air crash
2024
·
Praveen SV
, Shashwat Sourav
, et al.
·
International Journal of Disaster Risk Reduction
·
4
Designing the fitverse: How vividness, interactivity, and presence drive metaverse fitness engagement
2025
·
Aparnita Saha
, Dharun Kasilingam
, et al.
·
Journal of Retailing and Consumer Services
·
3
Unveiling the self through augmented reality consumption experiences
2026
·
Anupama Ambika
, Varsha Jain
, et al.
·
Journal of Consumer Marketing
From metaverse to the physical world: Developing a theoretical model of users’ intention to visit hospitality properties
2026
·
Dharun Kasilingam
, Varsha Jain
, et al.
·
International Journal of Hospitality Management
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Works count:
23
Citation count:
2,021
H-index:
14
I10-index:
17
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