Work

Unveiling the self through augmented reality consumption experiences

Year: 2026

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-12-2024-7415

Authors: Anupama Ambika, Varsha Jain, Russell W. Belk, Dharun Kasilingam, Rajneesh Krishna

Institutions: Manipal Academy of Higher Education, Manipal Academy of Higher Education, Dubai, ESSCA School of Management, York University, Indian Institute of Management Kozhikode, Mudra Institute of Communications Ahmedabad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203598766

FWCI:

Cites: 100

Cited by:

Related to: 10