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Nikolaos X. Tzokas

Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs
2015 · Nikolaos Tzokas, Young Ah. Kim, et al. · Industrial Marketing Management · 312
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Industrial Companies' Evaluation Criteria in New Product Development Gates
2003 · Susan Hart, Erik Jan Hultink, et al. · Journal of Product Innovation Management · 265
Navigating the new product development process
2003 · Nikolaos Tzokas, Erik Jan Hultink, et al. · Industrial Marketing Management · 192
Customer relationship management: A capabilities portfolio perspective
2002 · E Plakoyiannaki, N Tzokas · Journal of Database Marketing & Customer Strategy Management · 149
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Relationship marketing: What if … ?
2002 · Cleopatra Veloutsou, Michael Saren, et al. · European Journal of Marketing · 148
Competitive advantage, knowledge and relationship marketing: where, what and how?
2004 · Nikolaos Tzokas, Michael Saren · Journal of Business and Industrial Marketing · 145
Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing Practice
2002 · Mairead Brady, Michael Saren, et al. · Journal of Marketing Management · 128
Antecedents and Consequences of Relationship Marketing
1999 · Arun Sharma, Nikolaos Tzokas, et al. · Industrial Marketing Management · 119
Purchasing practices in small- to medium-sized enterprises: An examination of strategic purchasing adoption, supplier evaluation and supplier capabilities
2009 · Andrew D. Pressey, Heidi M. Winklhofer, et al. · Journal of Purchasing and Supply Management · 107
Are Loyalty Schemes a Manifestation of Relationship Marketing?
1999 · Susan Hart, Andrew Smith, et al. · Journal of Marketing Management · 107
The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK
1999 · Susan Hart, Nikolaos Tzokas · Journal of Small Business Management · 101
Marketing and Entrepreneurial Orientation in Small Firms
2001 · Nikolaos Tzokas, Sara Carter, et al. · Enterprise and Innovation Management Studies · 89
Value Transformation in Relationship Marketing
1999 · Nikolaos Tzokas, Michael Saren · Australasian Marketing Journal (AMJ) · 86
How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study
2007 · Emmanuella Plakoyiannaki, Nikolaos Tzokas, et al. · Journal of Management Studies · 84
An Analysis of Product Deletion Scenarios
2000 · George J. Avlonitis, Susan J. Hart, et al. · Journal of Product Innovation Management · 81
Retail loyalty schemes: results from a consumer diary study
2003 · Andrew Smith, Leigh Sparks, et al. · Journal of Retailing and Consumer Services · 80
Building relationship platforms in consumer markets: a value chain approach
1997 · Nikolaos Tzokas, Michael Saren · Journal of Strategic Marketing · 76
Relationship marketing as an ethical approach: philosophical and managerial considerations
1999 · Stella G. Kavali, Nikolaos X. Tzokas, et al. · Management Decision · 67
Some dangerous axioms of relationship marketing
1998 · Michael J. Saren, Nikolaos X. Tzokas · Journal of Strategic Marketing · 67
Dimensions of dynamic marketing capability and export performance
2020 · Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, et al. · Journal of Knowledge Management · 64
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Strategic purchasing and the evaluation of “problem” key supply relationships: what do key suppliers need to know?
2007 · Andrew Pressey, Nikolaos Tzokas, et al. · Journal of Business and Industrial Marketing · 63
The effectiveness of market information in enhancing new product success rates
1999 · Susan Hart, Nikolaos Tzokas, et al. · European Journal of Innovation Management · 63
Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance
2022 · Mohammad Tayeenul Hoque, Prithwiraj Nath, et al. · Journal of Business Research · 56
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Industrial Export Pricing Practices in the United Kingdom
2000 · Nikolaos Tzokas, Susan Hart, et al. · Industrial Marketing Management · 55
Eyes open and hands on: market knowledge and marketing capabilities in export markets
2022 · Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, et al. · International Marketing Review · 50
Works count: 86
Citation count: 3,344
H-index: 32
I10-index: 43
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