Get started
Author

Rukhsana Gul Gilal

Observed names: Dr. Rukhsana Gul Gilal, Gilal, Rukhsana Gul, Rukhsana Gul GILAL, Rukhsana Gul Gillal
ORCID: 0000-0001-7475-3097
Observed ORCIDs: 0000-0001-7475-3097, 0000-0002-6999-1290
OpenAlex ID: A5019283563
Promoting environmental performance through green human resource management practices in higher education institutions: A moderated mediation model
2019 · Faheem Gul Gilal, Zubaida Ashraf, et al. · Corporate Social Responsibility and Environmental Management · 460
Celebrity endorsement and brand passion among air travelers: Theory and evidence
2019 · Faheem Gul Gilal, Justin Paul, et al. · International Journal of Hospitality Management · 161
Towards a new model for green consumer behaviour: A self‐determination theory perspective
2019 · Faheem Gul Gilal, Kanwal Chandani, et al. · Sustainable Development · 129
Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory
2018 · Faheem Gul Gilal, Jian Zhang, et al. · European J of International Management · 89
Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective
2018 · Faheem Gul Gilal, Jian Zhang, et al. · Review of Managerial Science · 86
Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study
2018 · Faheem Gul Gilal, Jian Zhang, et al. · Psychology Research and Behavior Management · 76
PDF
Linking self‐determined needs and word of mouth to consumer e‐waste disposal behaviour: A test of basic psychological needs theory
2018 · Faheem Gul Gilal, Jian Zhang, et al. · Journal of Consumer Behaviour · 74
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis
2021 · Faheem Gul Gilal, Justin Paul, et al. · Psychology and Marketing · 72
Corporate social responsibility and brand passion among consumers: Theory and evidence
2020 · Faheem Gul Gilal, Nisar Ahmed Channa, et al. · Corporate Social Responsibility and Environmental Management · 70
The role of product design in shaping masstige brand passion: A masstige theory perspective
2022 · Faheem Gul Gilal, Naeem Gul Gilal, et al. · Journal of Business Research · 68
Secondhand consumption: A systematic literature review and future research agenda
2024 · Faheem Gul Gilal, Abdul Rehman Shaikh, et al. · International Journal of Consumer Studies · 58
PDF
Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
2019 · Naeem Gul Gilal, Jing Zhang, et al. · Journal of Brand Management · 54
The role of organismic integration theory in marketing science: A systematic review and research agenda
2021 · Faheem Gul Gilal, Justin Paul, et al. · European Management Journal · 53
Towards an integrated model for the transference of environmental responsibility
2020 · Faheem Gul Gilal, Naeem Gul Gilal, et al. · Business Strategy and the Environment · 51
Consumer e‐waste disposal behaviour: A systematic review and research agenda
2021 · Faheem Gul Gilal, Syed Mir Muhammad Shah, et al. · International Journal of Consumer Studies · 50
Association between a teacher’s work passion and a student’s work passion: a moderated mediation model
2019 · Faheem Gul Gilal, Nisar Ahmed Channa, et al. · Psychology Research and Behavior Management · 50
PDF
The role of nostalgic brand positioning in capturing brand equity: Theoretical extension and analysis
2021 · Rukhsana Gul Gilal, Naeem Gul Gilal, et al. · International Journal of Consumer Studies · 49
Antecedents of sustainable e-waste disposal behavior: the moderating role of gender
2021 · Mingyue Fan, Abdul Khalique, et al. · Environmental Science and Pollution Research · 48
Brand passion: a systematic review and future research agenda
2023 · Faheem Gul Gilal, Justin Paul, et al. · Journal of Brand Management · 39
Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
2023 · Rukhsana Gul Gilal, Faheem Gul Gilal, et al. · Journal of Brand Management · 37
The role of endorsers in bringing defunct brands back to life: theory and evidence
2020 · Naeem Gul Gilal, Faheem Gul Gilal, et al. · Journal of Product & Brand Management · 37
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective
2020 · Faheem Gul Gilal, Naeem Gul Gilal, et al. · International Journal of Sports Marketing and Sponsorship · 33
Driving innovation through servant leadership in higher education: Unveiling the serial mediating mechanisms of subjective well‐being and knowledge sharing
2023 · Asif Nawaz, Faheem Gul Gilal, et al. · Knowledge and Process Management · 30
Going deep into a leader's integrity: A systematic review and the way forward
2022 · Asif Nawaz, Faheem Gul Gilal, et al. · European Management Journal · 29
Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
2023 · Faheem Gul Gilal, Naeem Gul Gilal, et al. · Journal of Product & Brand Management · 28
Works count: 48
Citation count: 2,127
H-index: 26
I10-index: 33
Year
Topic
Type