Work

Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/s41262-023-00338-5

Authors: Rukhsana Gul Gilal, Faheem Gul Gilal, Naeem Gul Gilal

Institutions: Sukkur IBA University, University of Sindh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385877245

FWCI: 5.698

Cites: 94

Cited by: 37

Related to: 10