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G. Lynn Shostack
Observed institutions:
Citigroup,
Syneos Health (Germany)
OpenAlex ID:
A5019643501
Breaking Free from Product Marketing
1977
·
G. Lynn Shostack
·
Journal of Marketing
·
2,119
Designing services that deliver
1984
·
G. Lynn Shostack
·
Harvard business review
·
1,269
How to Design a Service
1982
·
G. Lynn Shostack
·
European Journal of Marketing
·
1,131
Emerging perspectives on services marketing
1983
·
Leonard L. Berry
, G. Lynn Shostack
, et al.
·
American Marketing Association eBooks
·
1,033
Service Positioning through Structural Change
1987
·
G. Lynn Shostack
·
Journal of Marketing
·
930
Planning the service encounter
1985
·
G. Lynn Shostack
·
436
Limitation Is the Mother of Innovation
1988
·
G. Lynn Shostack
·
Journal of Business Strategy
·
13
Stand Up for Ethics
1990
·
G. Lynn Shostack
·
Journal of Business Strategy
·
6
A Turnaround Is a Delicate Operation
1988
·
G. Lynn Shostack
·
Journal of Business Strategy
·
3
Comments on Christian Grönroos' Strategic management and marketing in the service sector
1983
·
Kenneth L. Bernhardt
, G. Lynn Shostack
, et al.
·
Marketing Science Institute eBooks
·
3
Six Lessons for Managing Technology
1989
·
G. Lynn Shostack
·
Journal of Business Strategy
·
2
Planning on the Run
1988
·
G. Lynn Shostack
·
Journal of Business Strategy
·
2
If You're a Big Fish, Be Wary of Small Ponds
1990
·
G. Lynn Shostack
·
Journal of Business Strategy
·
1
Good‐bye Widgets—Hello Bureaucracy
1989
·
G. Lynn Shostack
·
Journal of Business Strategy
El diseño de los servicios
1984
·
G. Lynn Shostack
·
Harvard-Deusto business review
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Works count:
15
Citation count:
6,948
H-index:
7
I10-index:
7
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