Work

Comments on Christian Grönroos' Strategic management and marketing in the service sector

Year: 1983

Type: book

Source: Marketing Science Institute eBooks

Authors: Kenneth L. Bernhardt, G. Lynn Shostack, Christian Grönroos

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W398720159

FWCI:

Cites:

Cited by: 3

Related to: 10