Author

Paul Busch

Observed names: Busch, Paul, Busch, Paul Albert, Paul S Busch, Paul S. Busch

Observed institutions: Louisiana State University, University of Wisconsin System, University of Wisconsin–Madison, Providence College, University of Mississippi, RWTH Aachen University, Texas A&M University

ORCID: 0009-0007-4947-0221

Observed ORCID: 0009-0007-4947-0221

OpenAlex ID: A5019942934

Want to, need to, ought to: employee commitment to organizational change

2008 · Janet Turner Parish, Susan Cadwallader, et al. · Journal of Organizational Change Management · 353

An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad

1976 · Paul Busch, David T. Wilson · Journal of Marketing Research · 271

Firm market orientation and salesperson customer orientation: interpersonal and intrapersonal influences on customer service and retention in business-to-business buyer–seller relationships

2003 · Eli Jones, Paul Busch, et al. · Journal of Business Research · 244

Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis

1989 · Siew Meng Leong, Paul S. Busch, et al. · Journal of Marketing Research · 172

Women Contrasted to Men in the Industrial Salesforce: Job Satisfaction, Values, Role Clarity, Performance, and Propensity to Leave

1978 · Paul Busch, Ronald F. Bush · Journal of Marketing Research · 144

The Sales Manager's Bases of Social Power and Influence upon the Sales Force

1980 · Paul Busch · Journal of Marketing · 135

An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad

1976 · Paul Busch, David T. Wilson · Journal of Marketing Research · 125

Identifying the Generics-Prone Consumer: A Meta-Analysis

1987 · David M. Szymanski, Paul S. Busch · Journal of Marketing Research · 69

Women Contrasted to Men in the Industrial Salesforce: Job Satisfaction, Values, Role Clarity, Performance, and Propensity to Leave

1978 · Paul Busch, Ronald F. Bush · Journal of Marketing Research · 67

Marketing : Strategic Foundations

1985 · Paul Busch, Michael J. Houston · Andalas University Repository (Andalas University) · 52

Identifying the Generics-Prone Consumer: A Meta-Analysis

1987 · David M. Szymanski, Paul S. Busch · Journal of Marketing Research · 28

Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children

1979 · Joseph H. Miller, Paul Busch · Journal of Marketing Research · 26

The Relationship of Tenure and Age to Role Clarity and Its Consequences in the Industrial Salesforce

2013 · Ronald F. Bush, Paul Busch · Journal of Personal Selling and Sales Management · 23

2011 · Mark P DeFanti, Paul S Busch · Journal of Brand Management · 12

We are all business marketers now

2006 · J. David Lichtenthal, Gopalkrishnan R. Iyer, et al. · Journal of Business and Industrial Marketing · 12

Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach

2017 · Paul S. Busch, Scott W. Davis · Marketing Education Review · 11

A Review and Critical Evaluation of the Consumer Product Safety Commission: Marketing Management Implications

1976 · Paul Busch · Journal of Marketing · 9

Employee theft: Views from two sides

1976 · Joseph F. Hair, Ronald F. Bush, et al. · Business Horizons · 7

Product liability and safety: Perspectives from business versus public policy makers

1980 · Paul Busch, Joseph F. Hair · Journal of Business Research · 4

Behavioral Objectives and the Quantitative Methods Course

1974 · Paul Busch, David T. Wilson, et al. · Decision Sciences · 4

An experimental analysis of the expert and referent bases of social power in the buyer-seller dyad

1974 · Paul Busch · University Microfilms International eBooks · 2

JBBMat 21 with a Tribute to David T. Wilson: Founding Editor of theJournal of Business-to-Business Marketing

2015 · Paul S. Busch · Journal of Business-to-Business Marketing · 1

Data for:Resolving inter-cell heterogeneity to mitigate degradation amplification in battery packs

2026 · He, Yvxin, Deng, Zhongwei, et al. · Zenodo (CERN European Organization for Nuclear Research)

Joseph F. Hair Jr., The Early Years: University of Mississippi

2019 · Ronald F. Bush, Paul S. Busch · Springer eBooks

A Talent Based Approach to Learning and Teaching in Marketing Undergraduate and Graduate Programs

2014 · Paul S. Busch · Developments in marketing science: proceedings of the Academy of Marketing Science

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Works count: 30

Citation count: 1,771

H-index: 13

I10-index: 16