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Yanan Yu
Institution:
Macau University of Science and Technology
Observed institutions:
Macau University of Science and Technology,
Oklahoma State University,
North Carolina State University,
Beijing International Studies University,
University of Delaware
ORCID:
0000-0001-6632-0099
Observed ORCIDs:
0000-0001-6632-0099,
0009-0000-0607-747X,
0000-0003-2123-6226
OpenAlex ID:
A5020739875
Exploring young consumer's decision‐making for luxury co-branding combinations
2020
·
Yanan Yu
, Lori Rothenberg
, et al.
·
International Journal of Retail & Distribution Management
·
39
Online retailers’ return policy and prefactual thinking
2019
·
Yanan Yu
, Hye-Shin Kim
·
Journal of Fashion Marketing and Management
·
28
Social network analysis of an emerging innovation: direct-to-garment printing technology
2020
·
Yanan Yu
, Marguerite Moore
, et al.
·
Journal of Fashion Marketing and Management
·
15
A Critical Review of Additive Manufacturing: An Innovation of Mass Customization
2020
·
Yanan Yu
, Gwia Kim
, et al.
·
Journal of textile and apparel technology and management
·
5
PDF
Profiling Digital Printing Technology Adoption in the Fashion Industry: A New Approach to Exploring Innovation Diffusion
2021
·
Yanan Yu
, Lisa Parrillo Chapman
, et al.
·
International Journal of Innovation and Technology Management
·
4
Social Media Based, Data-mining Driven Social Network Analysis (SNA) of Printing Technologies in Fashion Industry
2020
·
Lisa Parillo-Chapman
, Marguerite Moore
, et al.
·
International Textile and Apparel Association Annual Conference (ITAA)
·
4
PDF
The effects of product return effort and recreational shopper identity on future purchase intentions
2023
·
Hye-Shin Kim
, Yanan Yu
·
Journal of Global Fashion Marketing
·
3
Fashion Printing Technology Diffusion: Big Data Analytics
2020
·
Lisa Parillo-Chapman
, Marguerite Moore
, et al.
·
International Textile and Apparel Association Annual Conference (ITAA)
·
1
PDF
A value-driven business model framework for fashion print-on-demand platforms
2026
·
Yanan Yu
, Marguerite Moore
, et al.
·
International Journal of Retail & Distribution Management
Do Luxury Fashion Brands Have a Dominant Advantage in Sustainability? The Effects of Brand Type on Consumer Perceptions of Authenticity and Sustainability.
2025
·
Yanan Yu
, Hye-Shin Kim
The Digital Printing Market Deciphered.
2021
·
Yanan Yu
·
NCSU Libraries Repository (North Carolina State University Libraries)
PDF
Are Return Policies Viewed the Same Way? U.S. and Chinese Consumer Perceptions of Return Policy and Perceived Risk
2021
·
Hye‐Shin Kim
, Yanan Yu
, et al.
·
Journal of textile and apparel technology and management
Are Return Policies Viewed the Same Way? U.S. and Chinese Consumer Perceptions of Return Policy and Perceived Risk
2020
·
Hye-Shin Kim
, Yanan Yu
·
International Textile and Apparel Association Annual Conference (ITAA)
PDF
Integrating Three-Dimensional Printing With Shape Memory Material: A Renovation of Mass Customization in the Fashion Industry
2019
·
Yanan Yu
, Gwia Kim
, et al.
PDF
Online Retailer’s Return Policy and Prefactual Thinking: A Cross-Cultural Study of U.S. and Chinese E-Commerce Markets
2018
·
Yanan Yu
, Hye‐Shin Kim
·
Iowa State University Digital Repository (Iowa State University)
PDF
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Works count:
15
Citation count:
99
H-index:
4
I10-index:
3
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