Work

Online Retailer’s Return Policy and Prefactual Thinking: A Cross-Cultural Study of U.S. and Chinese E-Commerce Markets

Year: 2018

Type: conference-paper

Abstract: This study examines how online fashion retailers’ return policies differ based on country-of-business. In particular, we examine whether online companies for American consumers are inclined to be more lenient and address American consumer needs to avoid uncertainty and influence prefactual thinking compared to return policies for Chinese consumers.

Source: Iowa State University Digital Repository (Iowa State University)

Authors: Yanan Yu, Hye‐Shin Kim

Institution: University of Delaware

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Strong

OpenAlex ID: W2948868285

FWCI:

Cites: 7

Cited by:

Related to: 10