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Teidorlang Lyngdoh

Observed name: Teidor Lyngdoh
ORCID: 0000-0003-2324-0894
Observed ORCID: 0000-0003-2324-0894
OpenAlex ID: A5021606225
Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force
2021 · Deva Rangarajan, Arun Sharma, et al. · Business Horizons · 128
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Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media
2022 · Teidorlang Lyngdoh, Dahlia El‐Manstrly, et al. · Psychology and Marketing · 126
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Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance
2021 · Abhisek Kuanr, Debasis Pradhan, et al. · Psychology and Marketing · 71
Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity
2018 · Teidorlang Lyngdoh, Annie H. Liu, et al. · Journal of Business Research · 67
Systematic review of determinants of sales performance: Verbekeet al.’s (2011) classification extended
2020 · Vaibhav Chawla, Teidorlang Lyngdoh, et al. · Journal of Business and Industrial Marketing · 61
A systematic literature review of negative psychological states and behaviors in sales
2020 · Teidorlang Lyngdoh, Ellis Chefor, et al. · Journal of Business Research · 49
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Flow and Information Sharing as Predictors of Ethical Selling Behavior
2017 · Guda Sridhar, Teidorlang Lyngdoh · Journal of Business Ethics · 32
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
2021 · Bilwa Upadhye, Bharadhwaj Sivakumaran, et al. · Psychology and Marketing · 26
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The impact of advertising appeals on impulse buying
2022 · Bilwa Deshpande, Debasis Pradhan, et al. · Marketing Intelligence & Planning · 22
Sales complexity and value appropriation: a taxonomy of sales situations
2021 · Deva Rangarajan, Bryan Hochstein, et al. · Journal of Business and Industrial Marketing · 21
Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors
2022 · Teidorlang Lyngdoh, Ellis Chefor, et al. · Journal of Business and Industrial Marketing · 13
Extending agency theory in sales management: A systematic literature review and future research agenda
2025 · Ellis Chefor, Teidorlang Lyngdoh, et al. · Industrial Marketing Management · 12
Reducing impulse buying: a review and research agenda
2025 · Bharadhwaj Sivakumaran, Bilwa Deshpande, et al. · Journal of Consumer Marketing · 6
The evolution of consumer well-being over the last four decades: A comprehensive review and future directions
2025 · Debasis Pradhan, Bikash Kumar Rup, et al. · Acta Psychologica · 5
Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing
2022 · Abhisek Kuanr, Teidorlang Lyngdoh, et al. · IIM Kozhikode Society & Management Review · 4
Anthropomorphic AI traits and roles in customer journeys: a systematic review and the interaction–activation–outcome framework
2026 · Md Al Amin, Sayed Elhoushy, et al. · Internet Research · 1
Understanding the Digital Communication Preference of Business-to-Business Purchasers and Sellers
2021 · Bert Paesbrugghe, Teidorlang Lyngdoh, et al. · Springer proceedings in business and economics · 1
Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract
2020 · G. Sridhar, Vaibhav Chawla, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Pharma Selling: In conversation with Melvin D'Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd.
2018 · Sridhar Guda, Teidorlang Lyngdoh · IIMB Management Review · 1
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The Effects of Subjective Well-Being on Salesperson’s Positive-Selling Behaviours: Exploring the Moderating Role of Organisational Identification—An Abstract
2017 · Teidorlang Lyngdoh, Sridhar Guda · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Going Beyond Philanthropy: A Dual Process Approach to Examine How Consumers Punish Brand Misanthropy
2024 · Avilasha Tripathy, Teidorlang Lyngdoh, et al. · Journal of Philanthropy and Marketing
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Influence of multimarket contact on product line configuration decisions
2024 · Subrat Sarangi, Teidorlang Lyngdoh, et al. · Journal of Strategic Marketing
Bansara Eye Care: Growing Affordable Eye Care for the Rural Population
2018 · Teidorlang Lyngdoh, G. Sridhar, et al. · Asian Case Research Journal
Book Review: J.A. Quelch and K. Jocz, Greater Good: How Marketing Makes for Better Democracy
2015 · Teidorlang Lyngdoh · IIM Kozhikode Society & Management Review
Works count: 24
Citation count: 648
H-index: 12
I10-index: 12
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