Work

Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance

Year: 2021

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21606

Authors: Abhisek Kuanr, Debasis Pradhan, Teidorlang Lyngdoh, Michael S. W. Lee

Institutions: University of Essex, Xavier School of Management, University of Kent, University of Auckland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3204978593

FWCI: 5.38

Cites: 141

Cited by: 71

Related to: 10