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Toms Kreicbergs

ORCID: 0000-0002-3001-2198
Observed ORCID: 0000-0002-3001-2198
OpenAlex ID: A5022067065
Brand and masculinity archetypes as an innovative research approach for analyzing consumer preferences on masculinity in advertising
2023 · Toms Kreicbergs, Deniss Ščeulovs, et al. · Journal of Open Innovation Technology Market and Complexity · 13
The Use of Brand and Masculinity Archetypes in Analysing Consumer Engagement in Advertising
2022 · Toms Kreicbergs, Deniss Ščeulovs · Trends Economics and Management · 7
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Generation Z’s and Millennials’ Perception of Masculinity in Advertising: a Challenge for Advertisers
2023 · Toms Kreicbergs, Deniss Ščeulovs · Trends Economics and Management · 2
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The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions
2023 · Toms Kreicbergs · Economics and Business · 2
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Advancing AI Ethics in Engineering Curricula in Europe: A Case Study Approach
2025 · Lenka Lhotska, Roan van der Sluis, et al. · Annual Conference of the European Association for Education in Electrical and Information Engineering (EAEEIE) · 1
A qualitative study of consumer perceptions about masculinity in advertising: content, sentiment, and discourse analysis
2024 · Toms Kreicbergs, Deniss Ščeulovs · International Journal of Learning and Change · 1
Consumer Perceptions of Masculinity in Advertising: The Viewpoint of Generation Z and Millennials
2023 · Toms Kreicbergs, Deniss Ščeulovs · Proceedings · 1
A qualitative study of consumer perceptions about masculinity in advertising: content, sentiment, and discourse analysis
2023 · Deniss Ščeulovs, Toms Kreicbergs · International Journal of Learning and Change · 1
The Phenomenon of Traditional Masculinity and Its Impact on Advertising: A Qualitative Study Based on Consumer Engagement in Digital Environment
2022 · Toms Kreicbergs, Deniss Ščeulovs, et al. · Proceedings · 1
Discourse Analysis of Modern Masculinity in Advertising
2020 · Toms Kreicbergs, Deniss Ščeulovs · 1
Social Responsibility Regarding Masculinity Depictions in Advertising
2025 · Toms Kreicbergs · Proceedings
Methods for Assessment of the Most Appropriate Influencer for Branding
2024 · Elizabete Lapina, Toms Kreicbergs, et al. · Proceedings
Consumer Perceptions of Masculinity in Advertising: The Viewpoint of Generation Z and Millennials
2023 · Toms Kreicbergs, Deniss Ščeulovs · Journal of systemics, cybernetics, and informatics/Journal of systemics cybernetics and informatics
Mixed Method Research on Consumer Perception of Traditional and Modern Masculinity in Advertising
2023 · Toms Kreicbergs · Proceedings
What are Gen Z’s and Millennials’ opinions on Masculinity in Advertising: a Qualitative Research Study
2022 · Toms Kreicbergs, Deniss Ščeulovs · International Conference on Advanced Research Methods and Analytics (CARMA)
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The analysis of masculinity in advertising: a qualitative study based on consumer engagement in digital environment
2022 · Toms Kreicbergs, Deniss Ščeulovs · Business and management
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Spēles “Cietumnieka dilemma” izmantošanas iespējas studiju kursā Sociālā atbildība un biznesa ētika
2021 · Toms Kreicbergs
Discourses on body positivity: a fluid body image concept based on the case study of Jenna Kutcher instagram account
2020 · Laura Pollaccia, Toms Kreicbergs, et al. · Business and management
The importance of corporate social responsibility for the today’s consumer: opinions of consumers and experts
2019 · Toms Kreicbergs, Modrite Pelse · Proceedings of the International Scientific Conference "Economic Science for Rural Development"/Economic Science for Rural Development
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The Ways of Promoting Corporate Social Responsibility Efforts for Today’s Consumer: the Opinions of Consumers and Experts
2019 · Toms Kreicbergs, Modrite Pelse · RePEc: Research Papers in Economics
Works count: 20
Citation count: 30
H-index: 2
I10-index: 1
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