Work

Methods for Assessment of the Most Appropriate Influencer for Branding

Year: 2024

Type: conference-paper

Source: Proceedings

DOI: 10.54808/wmsci2024.01.140

Authors: Elizabete Lapina, Toms Kreicbergs, Ieva Andersone

Institution: Riga Technical University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401909295

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