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Akshat Aditya Rao

Observed name: Akshat Aditya Rao Akshat Aditya Rao
ORCID: 0000-0003-1149-8513
Observed ORCID: 0000-0003-1149-8513
OpenAlex ID: A5023153568
Impact of ESG on firm value: a conceptual review of the literature
2023 · Radhika Narula, Purnima Rao, et al. · Journal of Social and Economic Development · 59
A conceptual framework for identifying sustainable business practices of small and medium enterprises
2022 · Purnima Rao, Shubhangi Verma, et al. · Benchmarking An International Journal · 46
The ecosystem of research tools for scholarly communication
2022 · Purnima Rao, Satish Kumar, et al. · Library Hi Tech · 15
Paid, Owned and Earned Media Research: A Mixed Review, Reflections and Agendas for Future Research
2024 · Sudharshini Vasan, Akshat Aditya Rao, et al. · FIIB Business Review · 8
Investigating the opportunities and challenges influencing consumer purchase behaviors and media influence in online food ordering: a thematic analysis
2025 · Sudharshini Vasan, Akshat Aditya Rao, et al. · British Food Journal · 6
Determinants of Customer Loyalty Towards E - Tailers in India : An Empirical Study
2017 · Akshat Aditya Rao, Rajesh Kothari · Indian Journal of Marketing · 5
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Examining the impact of advertising, firm-generated content, and user-generated content on customers’ propensity to buy food online
2025 · Sudharshini Vasan, Akshat Aditya Rao, et al. · Future Business Journal · 4
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Analyzing the impact of paid, owned and earned media on consumer purchase behavior and the moderating role of age in the online food ordering landscape
2025 · Sudharshini Vasan, Akshat Aditya Rao, et al. · American Journal of Business · 1
Digital and financial inclusion: the classic case of Stree Nidhi
2022 · M Srikanth M Srikanth, Purnima Rao Purnima Rao, et al. · Enterprise Development and Microfinance · 1
An Exploratory Study on Olfactory Cues in Retail Stores
2021 · Akshat Aditya Rao, Bharti Jain · Indian Journal of Marketing · 1
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The issue of sustainability reporting in global value chains: barriers and regulatory perspectives
2026 · Purnima Rao, Nisha Goyal, et al. · Edward Elgar Publishing eBooks
ESG materiality and risk prioritisation in an emerging market: a qualitative study
2026 · Radhika Narula, Purnima Rao, et al. · Qualitative Research in Financial Markets
Integrated Paid, Owned, and Earned Media: A Hybrid Review with Lexicometric Analysis and Research Agenda
2024 · Sudharshini Vasan, Nimit Gupta, et al. · International Journal of Internet Marketing and Advertising
Works count: 13
Citation count: 146
H-index: 5
I10-index: 3
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