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Investigating the opportunities and challenges influencing consumer purchase behaviors and media influence in online food ordering: a thematic analysis

Year: 2025

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-10-2024-1071

Authors: Sudharshini Vasan, Akshat Aditya Rao, Nimit Gupta

Institution: The NorthCap University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408209129

FWCI: 3.776

Cites: 36

Cited by: 5

Related to: 10