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Miguel Cachulo Pereira

Observed names: Cachulo Pereira, Miguel, Miguel Pereira
ORCID: 0000-0003-3431-1141
Observed ORCID: 0000-0003-3431-1141
OpenAlex ID: A5024465803
A bibliometric analysis of AI bias in marketing: field evolution and future research agenda
2025 · Lara Mendes Bacalhau, Miguel Cachulo Pereira, et al. · Journal of Marketing Analytics · 20
A Marketing Perspective on the Roles of AI and ML in Shaping Contemporary Programmatic Advertising
2025 · Joana Neves, Miguel Cachulo Pereira · International Journal of Digital Marketing Management and Innovation · 20
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Scroll, watch, travel: an integrative framework of short-form video influence in destination marketing and place branding
2026 · Miguel Cachulo Pereira, Lara Mendes Bacalhau · Place Branding and Public Diplomacy · 5
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Play to Keep: A Systematic Literature Review and Integrative Framework for Advergames in Brand Experiences
2026 · Joana Raquel Neves, Lara Mendes Bacalhau, et al. · IGI Global eBooks · 1
AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions
2026 · Joana Neves, Miguel Cachulo Pereira, et al. · Studies in systems, decision and control · 1
Artificial Intelligence in E-Commerce and Its Impact on Consumer Behavior
2026 · Gonçalo Braga Pereira, Diogo Vaz Ferreira, et al. · Lecture notes in networks and systems · 1
When Controversy Pays Off: Conditions for the Strategic Use of Controversy in Digital Marketing
2026 · Miguel Cachulo Pereira, Sara Santos · Studies in systems, decision and control · 1
Exploring the Features of Branded Mobile Applications for Music Festivals
2025 · Miguel Cachulo Pereira, Alexandre Pericão · Smart innovation, systems and technologies · 1
Generative Artificial Intelligence in Search Engines and Its Role in Consumer Behavior
2026 · Beatriz Araújo Do Bem, Inês Marques Figueiredo, et al. · Advances in computational intelligence and robotics book series
Digital Marketing Planning Using the RACE Model in a Volunteer-Run Cultural Event
2026 · Costa, Filipa, Cachulo Pereira, Miguel, et al. · PROA-UA
Digital Marketing Planning Using the RACE Model in a Volunteer-Run Cultural Event
2026 · Costa, Filipa, Cachulo Pereira, Miguel, et al. · PROA-UA
The Paradox of Credibility: A Mixed-Methods Study on Consumer Trust and Health Misinformation in the Age of Social Media
2026 · Sara Santos, Miguel Cachulo Pereira, et al. · IGI Global eBooks
Applications of AI Chatbots in Marketing and Customers' Response
2026 · Miguel Cachulo Pereira, Lara Mendes Bacalhau · IGI Global eBooks
Loyalty in Play: A Systematic Review and Empirical Analysis of the Impact of Digital Strategies on Fan Retention
2026 · Sara Santos, Miguel Cachulo Pereira, et al. · IGI Global eBooks
Influencer Marketing Effects on Gen Z in Masstige Fashion: A Systematic Review
2026 · Beatriz Pessoa, Solange Santos, et al. · Smart innovation, systems and technologies
How Can a Fine Arts Company Use User-Generated Content to Enhance Its Digital Presence? The Case of VIARCO
2026 · Ana Rita Tavares, Filipa Santos Almeida, et al. · Studies in systems, decision and control
Bias and Hallucinations in AI Marketing: Ethical Challenges and Emerging Responsibilities
2026 · Miguel Cachulo Pereira, Lara Mendes Bacalhau, et al. · Contributions to management science
Metaverse and Chatbots for Luxury Brands: A Literature Review and Future Research Directions
2025 · Joana Neves, Miguel Cachulo Pereira, et al. · Smart innovation, systems and technologies
The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review
2025 · Lara Mendes Bacalhau, Margarida Neves Domingues, et al. · Smart innovation, systems and technologies
The Role and Relevance of Customer Data Platforms in Marketing–A Systematic Literature Review
2025 · Miguel Cachulo Pereira, Susana Marques · Studies in systems, decision and control
Next-Gen Design: A Systematic Review of VR and AR’s Role on Client Satisfaction in Interior Design Projects
2025 · Mariana Martins Carvalho, Inês Quintas Medina da Silva, et al. · Studies in systems, decision and control
Retos futuros del marketing digital
2015 · Miguel Pereira · Ctrl: control & strategias
Estrategias de marketing."El País de los estudiantes": La información como un juego
2002 · Miguel Pereira · Ipmark: Información de publicidad y marketing
Works count: 24
Citation count: 50
H-index: 3
I10-index: 2
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