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Woonbong Na

Observed names: Na WoonBong, Na Woonbong, Woon Bong 나운봉Na, Woon-Bong Na, WoonBong Na
OpenAlex ID: A5024614753
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
2010 · Piyush Sharma, Roger Marshall, et al. · Journal of Marketing Management · 52
Endorsement Theory: How Consumers Relate to Celebrity Models
2008 · Roger Marshall, Woonbong Na, et al. · Journal of Advertising Research · 51
Brand power revisited: measuring brand equity in cyber‐space
2005 · WoonBong Na, Roger Marshall · Journal of Product & Brand Management · 36
An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message
2003 · Roger Marshall, Na WoonBong · Journal of Interactive Marketing · 35
An empirical study of the purchase role structure in Korean families
1998 · Woonbong Na, YoungSeok Son, et al. · Psychology and Marketing · 24
Why buy second‐best? The behavioral dynamics of market leadership
2007 · Woonbong Na, Youngseok Son, et al. · Journal of Product & Brand Management · 21
Decision system analysis of advertising agency decisions
2009 · WoonBong Na, Roger Marshall, et al. · Qualitative Market Research An International Journal · 17
How Businesses Buy Advertising Agency Services A way to segment advertising agencies’ markets?
2003 · Woonbong Na, Roger Marshall, et al. · Journal of Advertising Research · 17
A cross-cultural assessment of the advertising agency selection process: an empirical test in Korea and New Zealand
2001 · Woonbong Na, Roger Marshall · International Journal of Advertising · 16
An Assessment of Advertising Agency Service Quality
1999 · Woonbong Na, Roger Marshall, et al. · Journal of Advertising Research · 13
Purchase‐role structure in Korean families: Revisited
2002 · Woonbong Na, Youngseok Son, et al. · Psychology and Marketing · 10
Making Sense of Complex Marketing Decision Systems: Decision System Analysis
2013 · Roger Marshall, David Bibby, et al. · RePEc: Research Papers in Economics · 5
Response-time measurement of group purchasing-decision power structures
2007 · Roger Marshall, Peter Alan Reday, et al. · Journal of Business Research · 4
The Structural Effect of Indirect Comparative Advertisements on Consumer Attitude, When Moderated By Message Type and Number of Claims
2006 · Na Woonbong, Youngseok Son, et al. · ACR Asia-Pacific Advances · 4
Children=S Use of Consumer Heuristics
2002 · Roger Marshall, Ng Ee Chuan, et al. · ACR North American Advances · 4
Validation of the “Big Five” Personality Traits in Korea
1999 · Woonbong Na, Roger Marshall · Journal of International Consumer Marketing · 4
A Cross-Cultural Reference of Business Practices in a New Korea
2000 · WoonBong Na · Journal of Business Research · 3
How Much Is Enough? a Preliminary Empirical Study of the Price Tolerance Zone in Singapore
2000 · Richard Marshall, Na Woonbong · ACR North American Advances · 3
An Exploratory Study on the Advertising Skepticism and Avoiding of Youtube Users based on Media Platform
2020 · Min-Jae Sun, Joon-Seok Kim, et al. · Journal of the Korea Entertainment Industry Association · 1
Understanding The Effect of Product Evaluation and Brand Interference Depending on Ethnocentrism in The Context of The Economic Blocking
2020 · Ji Sook Go, Jeong Yong Lee, et al. · Journal of Product Research · 1
Conceptualizing Sales Manager's Coaching and its Effect - Moderating effect of Salesperson’s motivation and ability
2010 · 김상범, Woonbong Na, et al. · Journal of Consumption Culture · 1
A Meta Analysis on the Effect Sizes of Marketing Experiments in Korea
2006 · Na Woonbong, Chan-Wook Park · 마케팅연구 · 1
경제 블로킹의 상황적 이슈에 따른 자민족 중심주의가 국산 제품과 외국산 제품에 대한 평가 및 브랜드 간섭효과에 관한 연구
2020 · Ji Sook Go, Kyung Eun Lee, et al.
미디어 플랫폼 유튜브 이용자의 광고 회의주의와 광고 회피 현상에 대한 고찰
2020 · Sun Min Jae, Joon Seok Kim, et al.
The Study on the Influence of Bundled Sales Strategy of Hedonic and Utilitarian Products on Consumer Purchase Intention: Focused on Pricing Framing and On / Offline Purchasing Environment
2018 · 박종탐, 이경은, et al. · Journal of Product Research
Works count: 54
Citation count: 323
H-index: 10
I10-index: 11
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