Work

An Exploratory Study on the Advertising Skepticism and Avoiding of Youtube Users based on Media Platform

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of the Korea Entertainment Industry Association

DOI: 10.21184/jkeia.2020.8.14.6.61

Authors: Min-Jae Sun, Joon-Seok Kim, Woon-Bong Na

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3087708985

FWCI:

Cites:

Cited by: 1

Related to: 10