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Agnes C. Nairn

Observed names: A Nairn, Agnes Nairn, Agnès Nairn, Nairn A., Nairn, Agnes, Nairn, Agnes; id_orcid 0000-0001-7863-2145, Nairn, Agnès, agnes nairn
Observed institutions: University of the West of England, University of Bristol, Demos, École de management de Lyon, University of Bath, Cardiff University, Erasmus University Rotterdam
ORCID: 0000-0001-7863-2145
Observed ORCID: 0000-0001-7863-2145
OpenAlex ID: A5025767149
Watching the English: The Hidden Rules of English Behaviour
2007 · Agnès Nairn · 484
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
2012 · L.J. Shrum, Nancy Wong, et al. · Journal of Business Research · 323
Who’s messing with my mind?
2008 · Agnes Nairn, Cordelia Fine · International Journal of Advertising · 257
Brand Relationships: Strengthened by Emotion, Weakened by Attention
2006 · Robert Heath, David Brandt, et al. · Journal of Advertising Research · 152
Materialism: the good, the bad, and the ugly
2014 · L. J. Shrum, Tina M. Lowrey, et al. · Journal of Marketing Management · 128
Measuring Affective Advertising: Implications of Low Attention Processing on Recall
2005 · Robert Heath, Agnes Nairn · Journal of Advertising Research · 110
Children's use of brand symbolism
2008 · Agnes Nairn, Christine Griffin, et al. · European Journal of Marketing · 92
How Emotive is Creativity
2009 · Robert G. Heath, Agnes C. Nairn, et al. · Journal of Advertising Research · 63
“We make the shoes, you make the story” Teenage girls’ experiences of fashion: Bricolage, tactics and narrative identity
2011 · Gilles Marion, Agnes Nairn · Consumption Markets & Culture · 59
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance
2021 · Raffaello Rossi, Agnes Nairn, et al. · Journal of Public Policy & Marketing · 54
Creating the Customer: The Influence of Advertising on Consumer Market Segments – Evidence and Ethics
2003 · Agnes Nairn, Pierre Berthon · Journal of Business Ethics · 53
Children as vulnerable consumers: a first conceptualisation
2015 · Fiona Spotswood, Agnes Nairn · Journal of Marketing Management · 49
Researching Children: Are We Getting it Right?: A Discussion of Ethics
2012 · Agnes Nairn, Barbie Clarke · International Journal of Market Research · 46
Measuring childhood materialism: Refining and validating Schor's Consumer Involvement Scale
2010 · Paul A. Bottomley, Agnes Nairn, et al. · Psychology and Marketing · 46
New Developments in Gambling Marketing: the Rise of Social Media Ads and Its Effect on Youth
2022 · Raffaello Rossi, Agnes Nairn · Current Addiction Reports · 44
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Gambling by Young Adults in the UK During COVID-19 Lockdown
2021 · Alan Emond, Agnes Nairn, et al. · Journal of Gambling Studies · 42
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Consumer Kids : how big business is grooming our children for profit
2009 · Mayo, Ed, Nairn, Agnès · HAL · 42
Pop-ups, pop-unders, banners and buttons: The ethics of online advertising to primary school children
2007 · Agnes Nairn, Alexander Dew · Journal of Direct Data and Digital Marketing Practice · 41
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Marketing and School Choice: A Systematic Literature Review
2023 · Ellen Greaves, Deborah Wilson, et al. · Review of Educational Research · 40
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Watching, wanting and wellbeing: exploring the links - a study of 9 to 13 year-olds
2007 · Agnès Nairn, Jo Ormrod, et al. · ORCA Online Research @Cardiff (Cardiff University) · 38
“Obviously in the cool group they wear designer things”
2015 · Agnes Nairn, Fiona Spotswood · European Journal of Marketing · 37
Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis
2003 · Pierre Berthon, Agnes Nairn, et al. · Marketing Education Review · 33
TV adverts, materialism, and children’s self-esteem: The role of socio-economic status
2020 · Agnes Nairn, Suzanna J Opree · International Journal of Market Research · 31
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CRM: Helpful or full of hype?
2002 · A Nairn · Journal of Database Marketing & Customer Strategy Management · 29
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Learning from Giants - Exploring, Classifying and Analysing Existing Knowledge on Market Research
2007 · Agnes Nairn, Pierre Berthon, et al. · International Journal of Market Research · 23
Works count: 119
Citation count: 2,685
H-index: 24
I10-index: 43
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