Work

Brand Relationships: Strengthened by Emotion, Weakened by Attention

Year: 2006

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s002184990606048x

Authors: Robert Heath, David Brandt, Agnes Nairn

Institution: University of Bath

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004647952

FWCI: 13.61

Cites: 42

Cited by: 152

Related to: 10