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Devdeep Maity

Observed name: Maity, Devdeep
OpenAlex ID: A5028109976
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
2020 · Hanna Reinikainen, Juha Munnukka, et al. · Journal of Marketing Management · 804
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“Thanks for watching”. The effectiveness of YouTube vlogendorsements
2018 · Juha Munnukka, Devdeep Maity, et al. · Computers in Human Behavior · 310
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Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes
2022 · Juha Munnukka, Karoliina Talvitie-Lamberg, et al. · Computers in Human Behavior · 244
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Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers
2019 · Vilma Luoma-aho, Tuisku Pirttimäki, et al. · International Journal of Strategic Communication · 81
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The salesperson wellness lifestyle, coping with stress and the reduction of turnover
2018 · Frederic B. Kraft, Devdeep Maity, et al. · Journal of Business and Industrial Marketing · 45
Search: An Expense or an Experience? Exploring the Influence of Search on Product Return Intentions
2013 · Devdeep Maity, Todd J. Arnold · Psychology and Marketing · 36
Search: an expense or an experience? Exploring the impact of search on product return intentions
2014 · Devdeep Maity · Developments in marketing science: proceedings of the Academy of Marketing Science · 17
Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers
2021 · Vilma Luoma-Aho, Tuisku Pirttimäki, et al. · Routledge eBooks · 11
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An insight into customers’ product return intentions
2020 · Devdeep Maity · Applied marketing analytics · 4
The Role of Audience Comments in YouTube Vlogs: An Abstract
2018 · Devdeep Maity, Margot Racat · Developments in marketing science: proceedings of the Academy of Marketing Science · 4
Exploring the Role of Audience Participation and Para-social Interaction on Endorsement Effectiveness in Vlogs: An Abstract
2017 · Juha Munnukka, Devdeep Maity · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers: An Abstract
2022 · Devdeep Maity, Juha Munnukka, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase
2014 · Devdeep Maity · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
The Effect of Touch on Perceived Product Freshness
2014 · Devdeep Maity · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
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Imperfectly Perfect: Human-Likeness, AI Disclosure, and Consumer Engagement with Virtual Influencers
2026 · Ivanova, Ekaterina, Munnukka, Juha, et al. · Jyväskylä University Digital Archive (University of Jyväskylä)
Engage or Not to Engage: The Virtual Influencer Marketing Perspective
2025 · Ivanova, Ekaterina, Munnukka, Juha, et al. · Jyväskylä University Digital Archive (University of Jyväskylä)
Measuring effectiveness of AI-based virtual service assistants by user mental health improvement: A research agenda
2023 · Devdeep Maity, Juha Munnukka, et al. · Journal of AI, robotics & workplace automation.
A two-step recommendation to improve stability in free-choice brand-attribute associations: A research agenda
2018 · Devdeep Maity · Applied marketing analytics
The Role of Audience Comments in YouTube Vlogs
2018 · Devdeep Maity, Margot Racat · RePEc: Research Papers in Economics
The Impact of Perceived Point of Sale Experience: An Abstract
2017 · Devdeep Maity · Developments in marketing science: proceedings of the Academy of Marketing Science
I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Setup (An Abstract)
2017 · Devdeep Maity, Todd J. Arnold · Developments in marketing science: proceedings of the Academy of Marketing Science
A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations
2014 · Devdeep Maity · Developments in marketing science: proceedings of the Academy of Marketing Science
Works count: 22
Citation count: 1,561
H-index: 8
I10-index: 8
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