Work

Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-10912-1_148

Author: Devdeep Maity

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2274523909

FWCI: 1.714

Cites:

Cited by: 1

Related to: 10